Strategies for Business and Technical Writing with NEW MyTechCommLab -- Access Card Package

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.   Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.   Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.   Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.   -- This unique anthology was created with a simple principle in mind: to offer the best advice from the best sources about the most important issues business and technical writers face every day.   Strategies for Business and Technical Writing teaches effective writing for the world of work. Reading selections from seasoned professionals in business, technical, and academic fields provide examples, models, and sound advice for writers at any level. Covering such topics as audience analysis, language use and misuse, writing and revision processes, and the influence of technology on communication in the working world, this book will appeal to both practical-minded students and professionals already working in business, technology, and industry.

Table of Contents:
Preface Introduction   Part One:Process as Well as Product • John Keenan Using PAFEO Planning • Michael E. Adelstein The Writing Process • Linda Flower and John Ackerman Evaluating and Testing as You Revise • John S. Harris The Project Worksheet for Efficient Writing Management • Jack Seltzer*    The composing Process of An Engineer   Part Two:Problems with Language • Newman P. Birk and Genevieve B. Birk*    Charged Language • John S. Feldman*    What do you Mean you Don’t Like My Style • Stuart Chase    Gobbledygook • Marvin Swift*    Clear Writing Means • Universityof Wisconsin-ExtensionEqual Opportunities Program Office and Department of Agricultural Journalism A Guide to Nonsexist Language • Gwyneth Olofsson International Communication and Language   Part Three:Business and Technical Correspondence • Sharon J. Gerson and Steven M. Gerson*    The Importance of Memos, Letters, and E-mail • David V. Lewis Making Your Correspondence Get Results • Allan A. Glatthorn “I Have Some Bad News for You” • John S. Fielden and Ronald E. Dulek How to Use Bottom-Line Writing in Corporate Communications • Janis Fisher Chan E-Mail: Presenting a Professional Image   Part Four:Reports and Other Longer Documents • J. C. Mathes and Dwight W. Stevenson Audience Analysis: The Problem and a Solution • Nancy Allen, Dianne Atkinson, Meg Morgan, Teresa Moore, and Craig Snow*    What Experienced Collaborators Say About Collaborative Writing • Vincent Vinci Ten Report Writing Pitfalls: How to Avoid Them • Sheryl Lindsell-Roberts, `Technical Writing for Dummies’* Technical Writing for Dummies • Darrell Huff How to Lie with Statistics • Carolyn D. Rude Legal and Ethical Issues in Editing • David W. Ewing Strategies of Persuasion • Philip C. Kolin Proposals • Richard Johnson-Sheehan Writing Proposals with Style • Dan Jones Determining the Ethics of Style   Part Five:Resumes and Other Written Materials for a Job Search • John L. Munschauer Writing Resumes and Letters in the Language of Employers • Diana Reep*    Writing Resumes • Matthew Yate*    Resume Formats • Steven Graber    The Basics of a Cover Letter • Karl Weber and Rob Kaplan    Follow-Up Letters   Acknowledgments Index   *New Reading