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Prioritizing Web Usability: (Voices That Matter)

Prioritizing Web Usability: (Voices That Matter)


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About the Book

In 2000, Jakob Nielsen, the world’s leading expert on Web usability, published a book that changed how people think about the Web— Designing Web Usability (New Riders). Many applauded. A few jeered. But everyone listened. The best-selling usability guru is back and has revisited his classic guide, joined forces with Web usability consultant Hoa Loranger, and created an updated companion book that covers the essential changes to the Web and usability today. Prioritizing Web Usability is the guide for anyone who wants to take their Web site(s) to next level and make usability a priority! Through the authors’ wisdom, experience, and hundreds of real-world user tests and contemporary Web site critiques, you’ll learn about site design, user experience and usability testing, navigation and search capabilities, old guidelines and prioritizing usability issues, page design and layout, content design, and more!

Table of Contents:
Preface Focus of book Prioritizing usability issues Chapter 1: Introduction Study overview Thinking aloud Number of users 25 Web sites Web wide tasks Examples of site tasks   Chapter 2: Characterizing the Web User Experience Say how much people use search, and defer details to later chapter Differences between low and high experience users Maybe have a section on different age groups Chapter 3: Revisiting old guidelines Chapter 4: Prioritizing Usability Issues Pie Charts and Rating Scale Chapter 5: Search Chapter 6: IA, Navigation, Link Design, Categories What Works, What Doesn’t Chapter 7: Readability Chapter 8: Content Before and After examples Chapter 9: Product information Top e-commerce guidelines Chapter 10: Page design, layout, and graphics Chapter 11: Simplicity vs. Complexity  

About the Author :
Jakob Nielsen is a principal of the Nielsen Norman Group and has been called "the world's leading expert on Web usability" by U.S. News and World Report. His Alertbox column has been published on the Internet since 1995 (www.useit.com). A previous Sun Microsystems Distinguished Engineer, Nielsen is the author of numerous books, including the worldwide best-seller Designing Web Usability (New Riders, 2000). Hoa Loranger is a User Experience Specialist at Nielsen Norman Group. Loranger consults with well-known companies in various industries including finance, customer support, and entertainment. She conducts international usability research worldwide and gives keynote presentations and tutorials on a variety of Web usability topics. She has also co-authored numerous reports on topics ranging from teenagers' use of the Web to the design of Flash-based applications.


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Product Details
  • ISBN-13: 9780321473943
  • Publisher: Pearson Education (US)
  • Publisher Imprint: New Riders Publishing
  • Language: English
  • Series Title: Voices That Matter
  • ISBN-10: 0321473949
  • Publisher Date: 13 Apr 2021
  • Binding: Digital download
  • No of Pages: 456


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