Power of a Third Kind: The Western Attempt to Colonize the Global Village

This thought-provoking book points out that the most significant change in international relations in the 20th century was not the defeat of communism, nor the end of the Cold War, but the huge advances in communications technologies. Hisham Nazer, a leading Saudi Arabian intellectual and petroleum industry leader, argues that the West has used its control over these capabilities to superimpose its cultural and political values on the rest of the world. CNN, films and television, and the Internet have become the means of promoting Western products—including soft drinks, detergents, and even the ideals of democracy and human rights—in relatively powerless non-Western nations. This process of creating a global culture through the propagation of Western political and philosophical constructs as world brands poses grave dangers for the entire international community. As countries become aware of their exploitation, the possibilities for frustration and violence become increasingly real. Power of a Third Kind is directed toward Western and non-Western leaders alike. For the former, it provides a new perspective from outside the mirror of our Western culture, pointing out that current practices are actually endangering the security of our hemisphere. The author calls on Western leaders to work on a dialogue with other societies as an alternative to exporting to them a monologue designed for passive absorption. And for the latter, this book will inspire them to steer out of their current course in time to protect their histories and the integrity of their cultures. Through meaningful dialogue, well-meaning nations will find a way for the most beneficial aspects of Western culture—self-rule and basic human rights—to evolve within the context of local cultures, resulting in a world both more stable and more humane.

Table of Contents:
Preface Introduction Intentional Change Creates Power of a Third Kind Power of a Third Kind: The Way It Works First Uses of Power of a Third Kind Power of a Third Kind: Criteria for Success Power of a Third Kind: A Role for Developing Nations? Bibliography Index

About the Author :
HISHAM M. NAZER is Chairman of the Nazer Group of Saudi Arabia./e He has spent 38 years in public service, 28 as a cabinet minister. As Saudi Arabian Minister of Planning, he wrote the first five development plans of the Kingdom, guiding their implementation from 1970 onward. From 1986 to 1995, Mr. Nazer served as the Minister of Petroleum, presiding over the restructuring and integrating of Saudi Arabia's oil industry, providng it with footholds in downstream operations in the United States, Korea, the Philippines, and Europe. At that time, he also served as the Chairman of Saudi Aramco, the largest oil company in the world.