Send: Why People Email So Badly and How to Do It Better

"Send"--the classic guide to email for office and home and an instant success upon its original publication--has become indispensable for readers navigating the impersonal, and often overwhelming, world of electronic communication. Filled with real-life email success (and horror) stories and a wealth of entertaining examples, "Send" reveals the hidden minefields and pitfalls of email. It provides clear rules for handling all of today's thorniest email issues, from salutations and subject lines to bcc's and emoticons. It explains when you absolutely shouldn't send an email and what to do when you've sent (in anger or in error) a potentially career-ending electronic bombshell. And it offers invaluable strategies to help you both better manage the ever-increasing number of emails you receive and improve the ones you send. In this revised edition, David Shipley and Will Schwalbe have added fresh tales from the digital realm and a new afterword--"How to Keep Email from Taking Over Your Life," which includes sage advice on handheld etiquette. "Send" is now more essential than ever, a wise and witty book that every businessperson and professional should read and read again.

About the Author :
David Shipley is the deputy editorial page editor and Op-Ed page editor of "The New York Times." Previously, he was a senior presidential speechwriter in the Clinton administration. He lives in New York.Will Schwalbe is the former senior vice president and editor in chief of Hyperion Books. Prior to that, he was a journalist, writing for such publications as "The New York Times, Insight for Asian Investors, " and "Business Traveller." He now works in new media and lives in New York.

Review :
"Informative, entertaining, thorough, and thoughtful." --Dave Barry, "The New York Times Book Review " "Read it or weep." --Michael Lewis "This is just the book I've been waiting for." --Bill Bryson "Handy . . . Written with concision and good sense." --"The Wall Street Journal" "An informative, entertaining, thorough, and thoughtful book. . . . Much of their advice would apply equally well to old-fashioned letters; it's common sense, mingled with some basic principles of etiquette and grammar. But the authors present this advice concisely and often amusingly, with real-life examples of email gone bad. . . . I wish I'd read this book long ago." -Dave Barry, "The New York Times Book Review" "With the publication of their book, "Send," they have put themselves forward as the genre's Strunk and White." -Nick Paumgarten, "The New Yorker" ""Send" is an easy to read primer, full of practical tips for every emailer." --Bob Eckert, Charman and CEO, Mattel, Inc. "Given email's brief history, there's no established etiquette for usage, which is why this primer is so valuable. It promises the reader hope of becoming more efficient and less annoying, reducing danger of a career-ending blunder." --"Publishers Weekly" ""Send" can help any of us send emails that build better business relationships and get better results." --Spencer Johnson, M.D., author of "Who Moved My Cheese?" "It should not have taken until 2007 for someone to write the definitive tome on email. "Send" is to email what "The Elements of Style" is to writing. Thank God it's here at last. (BCC: David Shipley and Will Schwalbe)" --Guy Kawasaki, author of "The Art of the Start" "This is just the book I've been waiting for." --Bill Bryson "A fascinating, entertaining, and, above all, informative look at email--and how it changed the way we communicate with one another. What Strunk and White is to style, this book is to email. It's a terrific read. I highlyrecommend it." --Charles Osgood "The Internet has finally found its Emily Post. If after you've read this you fail to change your emailing habits, you're doomed. Read it or weep." --Michael Lewis, author of "The Blind Side" and "Moneyball"