About the Book
aEUROoeIf there was a book like Brought to You By when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business.aEURO - Jerry Della Femina, President, Jerry Della Femina & Partners aEUROoeThe most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture.aEURO - John Gerzema, Managing Director, Fallon NYC aEUROoeA fun-filled journey of reminiscences for those of us old enough to remember the early days of TV advertising. Samuel also provides a powerful analogy that puts the roles of regulation, freedom, and the profit motive of the Internet in perspective.aEURO - Paul J. Groncki, Ph.D., VP, Director of Marketing Research, J.P. Morgan aEUROoeIncredibly thought-provoking for anyone interested in the shaping of our commercial culture.a
EURO - Megan Kent, Executive Director, Brand Planning, Bozell Worldwide aEUROoeAll scholars interested in how and why advertisers used commercials to advance a triumphant and optimistic American Way will find Brought to You By an exciting read.aEURO - Lary May, Professor of American Studies, University of Minnesota aEUROoeThis important book examines and credits, warts and all, the undeniable engine behind our countryaEURO(t)s thirst for growth and belief in endless possibilities - the television commercial.aEURO - Mark R. Morris, Chairman, Bates North America aEUROoeFor the general reader or the specialist seeking to understand the commercial roots of our experience economy, I cannot imagine a more perceptive guide.aEURO - John F. Sherry, Jr., Professor of Marketing, Northwestern University aEUROoeFascinating reading, capturing a pivotal moment in the shaping of the most powerful generation in history, baby boomers.aEURO - Benny Sommerfeld, Business Development Manager, Volvo Cars N.A. Lawrence R. Samuel writes, consults, and teaches in New York City. His other books include Pledging Allegiance: American Identity and the Bond Drive of World War II.
Table of Contents:
Introduction Part One: Home Sweet Home The Precocious Prodigy, 1946-1952 Shower of Stars, 1953-1955 Part Two: Keeping Up with the Joneses The Spark Plug of Prosperity, 1956-1958 A Mist Settling on Our Pond, 1959-1960 Part Three: The New Society Think Young, 1961-1962 The Psychic Air We Breathe, 1963-1964 Conclusion Notes Index
About the Author :
Lawrence R. Samuel writes, consults, and teaches in New York City. His other books include Pledging Allegiance: American Identity and the Bond Drive of World War II
Review :
"If there was a book like Brought to You By when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business." Jerry Della Femina, President, Jerry Della Femina & Partners; "The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture." John Gerzema, Managing Director, Fallon NYC; "A fun-filled journey of reminiscences for those of us old enough to remember the early days of TV advertising. Samuel also provides a powerful analogy that puts the roles of regulation, freedom, and the profit motive of the Internet in perspective." Paul J. Groncki, Ph.D., VP, Director of Marketing Research, J.P. Morgan; "Incredibly thought-provoking for anyone interested in the shaping of our commercial culture." Megan Kent, Executive Director, Brand Planning, Bozell Worldwide; "All scholars interested in how and why advertisers used commercials to advance a triumphant and optimistic American Way will find Brought to You By an exciting read." Lary May, Professor of American Studies, University of Minnesota; "This important book examines and credits, warts and all, the undeniable engine behind our country's thirst for growth and belief in endless possibilities - the television commercial." Mark R. Morris, Chairman, Bates North America; "For the general reader or the specialist seeking to understand the commercial roots of our experience economy, I cannot imagine a more perceptive guide." John F. Sherry, Jr., Professor of Marketing, Northwestern University; "Fascinating reading, capturing a pivotal moment in the shaping of the most powerful generation in history, baby boomers." Benny Sommerfeld, Business Development Manager, Volvo Cars N.A.
