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Business Essentials: Global Edition

Business Essentials: Global Edition


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Were you looking for the book with access to MyBizLab? This product is the book alone, and does NOT come with access to MyBizLab. Buy Business Essentials: Global Edition with MyBizLab access card 9e (ISBN 9780273766704) if you need access to the MyLab as well, and save money on this brilian resource.   For Introduction to Business Courses. Business Essentials continues to provide a solid foundation of the essential topics that first-semester business students need to understand. Its focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience. The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business–and a need for a change in the Introduction to Business course and text. This text captures the widespread significance of these developments and presents their implications on businesses today.     Need extra support? This title can be supported by MyBizLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course.   This product is the book alone, and does NOT come with access to MyBizLab.   You can benefit from MyBizLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyBizLab: Business Essentials: Global Edition with MyBizLab access card (ISBN 9780273766704). Alternatively, buy access online at www.mybizlab.com. For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator

Table of Contents:
Part 1: The Contemporary Business World Chapter 1. The U.S. Business Environment  Chapter 2. Business Ethics and Social Responsibility  Chapter 3. Entrepreneurship, New Ventures, and Business Ownership  Chapter 4. The Global Context of Business  Part 2: The Business of Managing Chapter 5. Business Management  Chapter 6. Organizing the Business  Chapter 7. Operations Management and Quality  Part 3: People in Organizations Chapter 8. Employee Behavior and Motivation  Chapter 9. Leadership and Decision Making  Chapter 10. Human Resource Management and Labor Relations  Part 4: Principles of Marketing Chapter 11. Marketing Processes and Consumer Behavior  Chapter 12. Pricing, Distributing, and Promoting Products  Part 5: Managing Information Chapter 13. Information Technology for Business  Chapter 14. The Role of Accountants and Accounting Information  Part 6: Financial Issues Chapter 15. Money and Banking  Chapter 16. Managing Finances 


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Product Details
  • ISBN-13: 9780273766599
  • Publisher: Pearson Education
  • Publisher Imprint: Pearson Education
  • Height: 274 mm
  • No of Pages: 504
  • Spine Width: 16 mm
  • Width: 215 mm
  • ISBN-10: 0273766597
  • Publisher Date: 28 Feb 2012
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 890 gr


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