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Home > Business and Economics > Business and Management > Business communication and presentation > How to Make an Impact with Presentations: (Financial Times Series)
How to Make an Impact with Presentations: (Financial Times Series)

How to Make an Impact with Presentations: (Financial Times Series)


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About the Book

Whether it’s a project update, a board presentation, a sales pitch, a training session for staff, a bid for funding or a conference talk, this book will show you how to make your presentations clearer and more effective. You will learn how to influence, inform and impress your audience, whoever they are. It is packed full of ideas, tips and principles that are simple and easy to implement, yet brilliantly effective.

Table of Contents:
Acknowledgements Publisher’s acknowledgements Introduction   1          Visuals; photos                 Why presenters like autoshapes                  Myth 1: “we live in a visual world”                 Myth 2: “visuals help people understand and remember”                 Myth 3: “visuals are better than dull text and numbers”                 Myth 4: “visuals help ring the changes in presentations”                 What makes a good visual?                 Photos – a reality check                 Choosing photos that work                 Laying out photos on slides                 Final thoughts and recap   2          Better words                 The three steps                 Use short, simple words                 Use the active voice                 Use the “we” and “you” words                 Final thoughts and recap   3          Lists                 Tips for all lists                 Better bullets                 Better than bullets – WiT: three times more impact                 A real-life example                 Final thoughts and recap   4          Fewer words                 Turning a page of a report into a slide                 Fewer words                 Even fewer words                 Slide advice to ignore                 Final thoughts and recap   5          No words (“The Slide Rule”)                 What if we’ve no slides?                 The Slide Rule                 The concerns of ditching slides                 The benefits of no slides                 The Slide Rule in action                 Final thoughts and recap   6          Outcomes                 Three ideas for unprompted recall                 Fives ideas to persuade                 Drawing threads together                 A cute angle                 Anatomy of an angle                 Final thoughts and recap   7          Coherence, themes                 A typical business update                 Theme 1: Just pictures                 Theme 2: Lists                 Theme 3: what it isn’t, what it is                 Theme 4: deck of cards                 Theme 5: You                 How not to create themes                 If all else fails…   8          Numbers – graphs, tables                 Graphs: weapons of mass distraction                 Graphs to avoid, graphs to do                 Graphs in talks                 Better tables                 Showing numbers   9          Grids, charts, trees and more                 Ticks and crosses                 Two-by-two grids (or three-by-three, etc)                 Cluster charts                 Flowcharts                 Decision trees                 Organisation charts                 Builds                 Final thoughts and recap   10        Handouts                 Whether to hand out                 What to hand out                 When to hand out                 Ideas for written handouts                 Final thoughts and recap   11        Presenting                 Preparing                 Delivering                 Asking and answering                 After the talk – and after the book   12        Decks - Slides As Documents (“SAD”)                 The overgrown one-page note                 Typographically bad reports – eight tips for decent SADs                 Applying the tips to a SAD                 Final thoughts and recap   Appendix: colour Index  

About the Author :
Jon Moon trains companies to do documents and slides that have clarity and impact. He gives courses to all functions in business and has delivered in-house training at BBC, Tesco, Marks & Spencers, BT, JP Morgan, Barclays, Unilever, Philips, BP and many more. His first book ‘How to make an impact’ is regularly a top-seller in its Amazon category.


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Product Details
  • ISBN-13: 9780273759577
  • Publisher: Pearson Education Limited
  • Publisher Imprint: Financial Times Prentice Hall
  • Height: 234 mm
  • No of Pages: 272
  • Width: 156 mm
  • ISBN-10: 0273759574
  • Publisher Date: 10 Nov 2011
  • Binding: Paperback
  • Language: English
  • Series Title: Financial Times Series


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