Buy The Big Book of e-Commerce Answers at Bookstore UAE
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Business and Economics > Business and Management > E-commerce: business aspects > The Big Book of e-Commerce Answers: How to turn your website into a money machine
The Big Book of e-Commerce Answers: How to turn your website into a money machine

The Big Book of e-Commerce Answers: How to turn your website into a money machine


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

The Big Book of e-Commerce provides a clear understanding of how the Internet, investment in technology and e-commerce work. In plain, it is a book aimed at those more interested in web profits, than web prophets.

Table of Contents:
CONTENTS  Introduction and Section one                                                                            The Internet opportunity and pitfalls Section one - The Internet opportunities and pitfalls Fad or future Growth and opportunity The purpose of technology The people development question Marketing online: some preliminary thoughts and facts                            Section two - Tools and techniques for success Planning: the antidote to pathetic performance Market dominance: the only game in town International trend analysis The profits and perils of being first to market The tools in detail We need money  to succeed Section three - Questions that only you can (and must) answer to optimise results   Section four - The big decision - why go online? It isn't all plain sailing- but can i be? Employee behaviour: time wasting has never been easier Future positive - for some It's the money, stupid The online customer Things that worry us Tomorrow the world People again The environment and other valid concerns Section five - Marketing your web site Killing the infoclutterbug Spam may not be good for you The serious business of marketing a web site What's in a name? A rose by any other name would not smell as sweet Keywords hold a key Having others sell for you I am a superior salesperson Section six - The market in brief A reminder of important Section seven- Planning your Internet strategy and tactics The basic of online marketing and selling Search engines More about keywords More about search engines and directories Strategy and tactics in greater deal The proper use of e-mail Can i get by without a web site Back to the real world A strategic and tactical summary      

About the Author :
Tom Lambert is Chairman of Costal Sites (Europe) Ltd. Coastal Sites is the European member of an international consortium of the world's leading web site positioning and marketing consultancies.


Best Sellers


Product Details
  • ISBN-13: 9780273656289
  • Publisher: Pearson Education Limited
  • Publisher Imprint: Pearson Education Limited
  • Height: 235 mm
  • No of Pages: 328
  • Sub Title: How to turn your website into a money machine
  • Width: 155 mm
  • ISBN-10: 0273656287
  • Publisher Date: 11 Oct 2001
  • Binding: Paperback
  • Language: English
  • Spine Width: 17 mm
  • Weight: 500 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
The Big Book of e-Commerce Answers: How to turn your website into a money machine
Pearson Education Limited -
The Big Book of e-Commerce Answers: How to turn your website into a money machine
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

The Big Book of e-Commerce Answers: How to turn your website into a money machine

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    Fresh on the Shelf


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!