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Home > Business and Economics Books > Business and Management > Management and management techniques > Management decision making > Analytical Decision Making
Analytical Decision Making

Analytical Decision Making


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About the Book

This text gives students a thorough understanding of the decision-making process through tackling real business problems. It illustrates how analytical decision making can be applied to a range of different functions, such as marketing, logistics and strategy, and encourages a more systematic and analytical approach to the use of information.
The first chapter is problem-oriented and categorizes the decision problems faced by different managers in addition to showing the techniques and options available to them. Thereafter, the remainder of the text deals largely with analytical techniques.


Table of Contents:
PART ONE: INTRODUCTION

Business numeracy

PART TWO: DECISION SUPPORT

Decisions and computer support
Decision analysis
Advanced decision analysis
Simulation

PART THREE: RESOURCE ALLOCATION

Project planning techniques
Linear programming
Extensions to linear programming
DEA (data envelopment analysis) in a major bank

PART FOUR: BUSINESS FORECASTING

The management of business forecasting
Time series analysis
Marketing Information systems (MKIS)
Forecasting methodologies in practice
Causal modelling
More regression analysis
Judgement forecasting
Experience of using Delphi forecasting process


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Product Details
  • ISBN-13: 9780273604532
  • Publisher: Pearson Education Limited
  • Publisher Imprint: Financial Times Prentice Hall
  • Height: 247 mm
  • No of Pages: 384
  • Weight: 740 gr
  • ISBN-10: 0273604538
  • Publisher Date: 25 Sep 1995
  • Binding: Paperback
  • Language: English
  • Spine Width: 22 mm
  • Width: 189 mm


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