Design History: An Anthology(Design Issues Readers)

his anthology compiled from volumes 3-10 of Design Issues, includes material from areas seldom discussed in existing surveys and will facilitate the general discourse within the design community on a wide range of conceptual and methodological issues of contemporary design history.Design history has emerged in recent years as a significant field of scholarly research and critical reflection. With their interest in the conceptualization, production, and consumption of objects (large and small, unique or multiple, anonymous or signed) and environments (ephemeral or enduring, public or private), design historians investigate the multiple ways in which intentionally produced objects, environments, and experiences both shape and reflect their historical moments. This anthology compiled from volumes 3-10 of Design Issues, includes material from areas seldom discussed in existing surveys and will facilitate the general discourse within the design community on a wide range of conceptual and methodological issues of contemporary design history. Individual essays investigate various aspects of design in the modern era. They provide fresh insights on familiar figures such as Harley Earl and Norman Bel Geddes and shed new light on neglected aspects of design history such as the history of women in early American graphic design or the history of modern design in China. The essays are grouped in three broad categories- Graphic Design, Design in the American Corporate Milieu, and Design in the Context of National Experiences. Contributors David Brett, Bradford R. Collins, Dennis P. Doordan, David Gartman, Gyorgy Haiman, Larry D. Luchmansingh, Roland Marchand, Enric Satue, Mitchell Schwarzer, Paul Shaw, Svetlana Sylvestrova, Ellen Mazur Thomson, Matthew Turner, John Turpin, Shou Zhi Wang. A Design Issues Reader

Table of Contents:
Part 1 Graphic design: drawing and the ideology of industrialization, David Brett; the poster as art, Jules Cheret and the struggle for the equality of the arts in late 19th-century France, Bradford R. Collins; tradition and innovation - the design work of William Addison Dwiggins, Paul Shaw; super veloz - a typographic system for the small printer, Enric Satue; Imre Kner and the revival of Hungarian printing, Gyorgy Haiman; alms for oblivion - the history of women in early American graphic design, Ellen Mazur Thomson. Part 2 Design in the American corporate milieu: the designers go to the fair, I - Walter Dorwin Teague and the professionalization of corporate industrial exhibits, 1933-1940; the designers go to the fair, II - Norman Bel Geddes, the general motors "Futurma", and the visit-to-the-factory transformed, Roland Marchand; Harley Earl and the art and colour section - the birth of styling at general motors, David Gartman; design at CBS, Dennis P. Doordan; promoting aluminium - designers and the American aluminium industry, Dennis P. Doordan. Part 3 Design in the context of national experience: reconsidering the factory, art-labour, and the schools of design in 19th-century Britain, James A. Schmeichen; evolutionary affinity in Arthur Mackmurdo's botanical design, Larry D. Lutchmansingh; the design prototype as artistic boundary - the debate on history and industry in central European applied arts museums, 1860-1900, Mitchell Schwarzer; early modern design in Hong Kong, Matthew Turner; Chinese modern design - a retrospective, Shou Zhi Wang; that was the beginning, Svetlana Sylvestrova; the Irish design reform movement of the 1960s, John Turpin.