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The Spot: The Rise of Political Advertising on Television(The Spot)

The Spot: The Rise of Political Advertising on Television(The Spot)


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| Honorable Mention, Franklin Luther Mott award sponsored by Kappa Tau Alpha National Honor Society.
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About the Book

In this third edition of their study of the political commerical, or "polispot", veteran media analysts Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the Dukakis team's babel of TV voices, Willie Horton's transformation from convict to celebrity. The authors take a close critical look at the key political ads of 1988 and 1990, with particular attention to the subtexts directed at voters' racial attitudes and fears. They also preview the 30-second arguments and attacks of the 1992 media campaign. In a new chapter, Diamond and Bates examine the case against spots. They take a look at the societal ills that critics have blamed on TV campaigns, including mudslinging, misrepresentation, and malaise. They evaluate the proposals to ban or severely restrict the spot. They also assess the growing press scrutiny of TV campaigns, such as the use of "truth boxes" in newspapers.

Table of Contents:
Part 1 The new media age: morning again and the morning after. Part 2 1952-1992: the radio age and the birth of spots; Ike, BBD & O, USP, and TV; checkers; the rise of living-room politics; Kennedy, Kennedy, Ken-ne-dy; the new advertising - soft sell arrives; Daisy and the dirty pictures in the public mind; high-tech politics; the new Nixon and the old Humphrey; Tanya talks, Watergate walks; bright songs and blue jeans - the life-style campaign; from the Soviet threat to the Horton threat. Part 3 Styles: the man on the white horse, and other tales of media techniques. Part 4 Effects: it was the truck - judging the effects of polispots; the trouble with spots.

About the Author :
Stephen Bates, a lawyer, is a fellow at the Woodrow Wilson Center for Scholars in Washington, D.C. He is the author of If No News, Send Rumors: Anecdotes of American Journalism.

Review :
"The Spot will go a long way toward helping the reader understand the televised political advertising that's about to swamp us."--Washington Post " The Spot will go a long way toward helping the reader understand the televised political advertising that"s about to swamp us." Washington Post


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Product Details
  • ISBN-13: 9780262540650
  • Publisher: MIT Press Ltd
  • Publisher Imprint: MIT Press
  • Edition: Revised edition
  • Language: English
  • Returnable: Y
  • Spine Width: 25 mm
  • Weight: 689 gr
  • ISBN-10: 0262540657
  • Publisher Date: 01 Jul 1992
  • Binding: Paperback
  • Height: 226 mm
  • No of Pages: 432
  • Series Title: The Spot
  • Sub Title: The Rise of Political Advertising on Television
  • Width: 152 mm


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