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Home > Language, Linguistics & Creative Writing > Language teaching and learning > Make it Clear: Speak and Write to Persuade and Inform 
Make it Clear: Speak and Write to Persuade and Inform 

Make it Clear: Speak and Write to Persuade and Inform 


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About the Book

The essentials of communication for professionals, educators, students, and entrepreneurs, from organizing your thoughts to inspiring your audience and ensuring what you say is remembered. The essentials of communication for professionals, educators, students, and entrepreneurs, from organizing your thoughts to inspiring your audience.Do you give presentations at meetings? Do you ever have to explain a complicated subject to audiences unfamiliar with your field? Do you make pitches for ideas or products? Do you want to interest a lecture hall of restless students in subjects that you find fascinating? Then you need this book. Make It Clear explains how to communicate-how to speak and write to get your ideas across. Written by an MIT professor who taught his students these techniques for more than forty years, the book starts with the basics-finding your voice, organizing your ideas, making sure what you say is remembered, and receiving critiques ("do not ask for brutal honesty")-and goes on to cover such specifics as preparing slides, writing and rewriting, and even choosing a type family. The book explains why you should start with an empowerment promise and conclude by noting you delivered on that promise. It describes how a well-crafted, explicitly identified slogan, symbol, salient idea, surprise, and story combine to make you and your work memorable. The book lays out the VSN-C (Vision, Steps, News-Contributions) framework as an organizing structure and then describes how to create organize your ideas with a "broken-glass" outline, how to write to be understood, how to inspire, how to defeat writer's block-and much more. Learning how to speak and write well will empower you and make you smarter. Effective communication can be life-changing-making use of just one principle in this book can get you the job, make the sale, convince your boss, inspire a student, or even start a revolution.

Table of Contents:
Foreword, Acknowledgements, Prolog: You will be empowered Part I Essentials Essentials of persuasion Essentials for being remembered Ensure that you are remembered with Winston's star Essentials of instruction Essentials of outlining Essentials of critiquing Essentials of ethical behavior Part II Presentation How to choose time and place How to prepare the ground How to start How to stop How to use props Part III Instruction How to prepare to instruct How to deliver a lecture  How to inspire Part IV Writing How to write to be understood How to organize your writing What to put at the end How to write an abstract How to learn by imitation How to avoid style blunders How to defeat writer's block Part V Design How to make design choices Design matters How to arrange graphics                                               How  to work with graphs How to work with images Part VI Special cases How to prepare a poster How to give an elevator pitch How to be interviewed How to write a press release How  to write a review How to write a recommendation letter How to run a briefing conference How  to run a panel discussion How to write a blog Epilog: You are empowered

About the Author :
Patrick Henry Winston (1943-2019) was Ford Professor of Artificial Intelligence and Computer Science at MIT.


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Product Details
  • ISBN-13: 9780262539388
  • Publisher: MIT Press Ltd
  • Publisher Imprint: MIT Press
  • Height: 229 mm
  • No of Pages: 344
  • Sub Title: Speak and Write to Persuade and Inform 
  • ISBN-10: 0262539381
  • Publisher Date: 25 Aug 2020
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Width: 178 mm


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