Cases Mktg Mgmt Book by Bernhardt at Bookstore - Bookswagon
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Cases Mktg Mgmt

Cases Mktg Mgmt


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About the Book

The traditional strengths of this project rest on three main tenets:1. The strong reputations of the authors--they are those rare breed of academic who maintain high profiles from a research standpoint yet have a fierce dedication and talent for what goes on in the classroom.2. The quality and diversity of the cases offered--not everyone can write a good case.3. The first 44 pages of the text that center on orienting the student to the methods and benefits of case oriented education. Specifics include an orientation chapter, a chapter on analyzing cases, a chapter on marketing financial, and a full case example complete with a sample student analysis of that case. The rest of the book is cases only.


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Product Details
  • ISBN-13: 9780256204643
  • Publisher: McGraw-Hill Education - Europe
  • Publisher Imprint: McGraw-Hill Inc.,US
  • Height: 248 mm
  • Returnable: N
  • Width: 188 mm
  • ISBN-10: 0256204640
  • Publisher Date: 01 Dec 1996
  • Binding: Hardback
  • Language: English
  • Weight: 910 gr


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