The Federal Art Project and the Creation of Middlebrow Culture

This intellectual history chronicles the processes of compromise and negotiation between high and low art, federal and local interests, and the Progressive Era and New Deal. Victoria Grieve examines how intellectual trends in the early twentieth century combined with government forces and structures of the New Deal's Federal Art Project to redefine American taste in the visual arts. Representing more than a response to the emergency of the Great Depression, the Federal Art Project was rooted in Progressive Era cultural theories, the modernist search for a usable past, and developments in the commercial art world in the early decades of the twentieth century. In their desire to create an art for the "common man," FAP artists and administrators used the power of the federal government to disseminate a specific view of American culture, one that combined ideals of uplift with those of accessibility: a middlebrow visual culture. Grieve discusses efforts by thinkers and reformers such as John Dewey, John Cotton Dana, and Constance Rourke to democratize art amid a blossoming consumer culture around World War I. Against this backdrop of ideas about aesthetics and the purposes of art, Grieve explores how the FAP, more than merely employing artists during the Great Depression, used government resources to create a space for the "everyman" to make and appreciate art. Two programs in particular--the Index of American Design and the Community Art Center program--attempted to bring art to the masses. By the end of the 1930s, however, the nationalism and cultural egalitarianism of middlebrow visual art came under attack. But the FAP had laid the groundwork for a postwar resurgence of American art, and by the 1960s, the federal government would once again enter the cultural arena. By linking the FAP to its roots in earlier cultural movements, The Federal Art Project and the Creation of Middlebrow Culture expands the historiography of the New Deal, illuminating the role of the visual arts in the 1930s. Focusing specifically on the fundamentally different and competing views of culture that informed the Federal Art Project, this study chronicles a controversial program that, to many, represented a unique opportunity to create a cultural democracy in America.

Table of Contents:
Acknowledgments   ix Introduction   1 1. The Art of Experience   11 2. Inventing a Usable Past   37 3. New Museums and New Critics   59 4. The Federal Art Project and the Making of Middlebrow Culture   83 5. Marketing the American Folk   110 6. Creating the Middlebrow Consumer   135 Conclusion   163 Notes   181 Bibliography   205 Index   223

About the Author :
Victoria Grieve is an assistant professor of history at Utah State University, where she is also curator of twentieth-century West Coast American Art at the Nora Eccles Harrison Museum of Art.

Review :
"Essential reading in twentieth-century art history, folklore, public history, and popular intellectual history--and a pleasure to read." Erika Brady, author of A Spiral Way: How the Phonograph Changed Ethnography