THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDE
Why do some products capture our attention while others fade into obscurity?
What makes us check our phones, open an app, or scroll a feed without even thinking?
Is there a repeatable pattern behind how technology hooks us?
In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the groundbreaking Hook Model - Trigger -> Action -> Variable Reward -> Investment - Eyal uncovers how products from Apple, Twitter, Instagram and Google create lasting user habits and how you can ethically harness these principles to build products people love.
Packed with cutting-edge behavioural science, case studies, and practical frameworks, Hooked is both a manual for product designers and a mirror for anyone curious about their own habits.
‘Hooked changed my life. It’s essential reading for anyone who wants to better understand their actions and habits’
Steven Bartlett, author of Diary of a CEO
‘Nir Eyal taught Silicon Valley how to design behaviour — and then reminded us to use that power responsibly'
Mark Manson, author of The Subtle Art of Not Giving a F*ck
‘Our challenges go beyond technology; they stem from the internal discomfort that Nir Eyal’s work helps us understand’
Ali Abdaal, author of Feel Good Productivity
‘In Hooked, Nir Eyal shows the fine line between persuasion and coercion — and why ethical design matters more than ever’
Jim O’Shaughnessy, Infinite Loops Podcast
About the Author :
Nir Eyal is the bestselling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.
He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Review :
A must-read for everyone who cares about driving customer engagement
The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject
The book everyone in Silicon Valley is talking about
Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will
You'll read this. Then you'll hope your competition isn't reading this. It's that good.
Nir's work is an essential crib sheet for any startup looking to understand user psychology.
When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user.
I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company.
If you're serious about designing seductive products that sell, 'hooked' is the only psychological toolkit you'll need
