Doppelganger: A Trip Into the Mirror World

About the Book

Brought to you by Penguin.

*WINNER OF THE WOMEN'S PRIZE FOR NON-FICTION*
*THE INSTANT NEW YORK TIMES BESTSELLER*
*A BOOK OF THE YEAR FOR THE TIMES, NEW YORK TIMES, GUARDIAN, OBSERVER, AND PROSPECT*

When Naomi Klein discovered that a woman who shared her first name, but had radically different, harmful views, was getting chronically mistaken for her, it seemed too ridiculous to take seriously. Then suddenly it wasn't. She started to find herself grappling with a distorted sense of reality, becoming obsessed with reading the threats on social media, the endlessly scrolling insults from the followers of her doppelganger. Why had her shadowy other gone down such an extreme path? Why was identity - all we have to meet the world - so unstable?

To find out, Klein decided to follow her double into a bizarre, uncanny mirror world: one of conspiracy theories, anti-vaxxers and demagogue hucksters, where soft-focus wellness influencers make common cause with fire-breathing far right propagandists (all in the name of protecting 'the children'). In doing so, she lifts the lid on our own culture during this surreal moment in history, as we turn ourselves into polished virtual brands, publicly shame our enemies, watch as deep fakes proliferate and whole nations flip from democracy to something far more sinister.

This is a book for our age and for all of us; a deadly serious dark comedy which invites us to view our reflections in the looking glass. It's for anyone who has lost hours down an internet rabbit hole, who wonders why our politics has become so fatally warped, and who wants a way out of our collective vertigo and back to fighting for what really matters.

‘If I had to name a single book that makes sense of these last few dark years, it would be this one’ New York Times

‘A deeply compelling read … urgent and necessary’ Evening Standard
Naomi Klein, author of era-defining bestsellers, The Shock Doctrine, This Changes Everything and No Logo, is back with her most compulsive and personal book yet: a revelatory journey into the mirror world of our polarised age


©2023 Naomi Klein (P)2023 Penguin Audio

About the Author :
Naomi Klein is the award-winning author of international bestsellers including This Changes Everything, The Shock Doctrine, No Logo, No Is Not Enough, and On Fire, which have been published in more than thirty-five languages. She is an associate professor in the department of geography at the University of British Columbia, the founding co-director of UBC's Centre of Climate Justice, and an honorary professor of Media and Climate at Rutgers University. Her writing has appeared in leading publications around the world, and she has just launched a regular column for The Guardian.

Review :
A brilliant interrogation and analysis of the disturbing fissures and extreme factions evident in our politics and culture at the moment. Everyone should read it It’s the perfect non-fiction book Dazzling and erudite ... There is something hopeful in this project, in its sheer intellectual ambition and range, its effort to pick apart and decipher the absurdities and ironies of our political derangement, which almost no other writer could pull off. If I had to name a single book that makes sense of these last few dark years, it would be this one. A deeply compelling read, one which feels urgent and necessary as we enter yet another period of political strife. In Doppelganger, Klein gives shape and context to that apocalyptic mindset – and implores us to offer up an alternative. A book of surprising insights, unexpected connections and great subtlety ... Doppelganger is really a story of political and psychic confusion ... True to form, Klein’s ultimate message is log off and get on to the streets. Since reading Doppelganger, I have talked about it at least once a week. Friends and family, wearied into submission, have either read it or, very possibly, pretended to have read it to shut me up. With this book, Naomi Klein is asking the key questions that underpin the crises that engulf us. How do we combat online radicalisation? How do we rebuild communities in the face of despotic governments and the climate crisis? A case of mistaken identity leads her down the disinformation rabbit hole, prompting questions that she tackles with her customary insight, empathy and exquisite prose. This is the essential book for our times. I’ve been raving about Naomi Klein’s Doppelganger ... I can’t think of another text that better captures the berserk period we’re living through. It begins as a pandemic memoir on the doppelganger theme: Klein is confused with feminist-turned-conspiracy theorist Naomi Wolf. Then it becomes a painful investigation into what drives people to the dark side of the political spectrum. It’s a vulnerable exploration of the leftwing political movement and the shadowlands of the west A deeply insightful inquiry into the ways in which the technology that drives our lives increasingly demands mirror-image doubles, tribal combatants to fuel a divided culture ... a powerful antidote. In articulating and examining some of the darker forces of the world her “double” inhabits, Klein never forgets that the primary purpose of mirrors is actually self-reflection; to understand the other, you first have to know yourself. This book is the product of Klein’s fascination with her doppelgänger. As she charts [Naomi] Wolf’s journey towards extremism, Klein shines a light on the dangers of social media and the new world of online conspiracy theories.