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Home > Health, Relationships and Personal development > Self-help, personal development and practical advice > Popular psychology > Memory improvement and thinking techniques > Alien Thinking: How to Bring Your Breakthrough Ideas to Life
Alien Thinking: How to Bring Your Breakthrough Ideas to Life

Alien Thinking: How to Bring Your Breakthrough Ideas to Life


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About the Book

Unleash your imagination, catalyse original thinking and find counter-intuitive solutions How did a balloonist orbit the earth without fuel? How did an inventor create electrical power from human footsteps? How did the WHO figure out how to treat and reduce the transmission of Ebola? They all used alien thinking. For over a decade, innovation experts Cyril Bouquet, Jean-Louis Barsoux and Michael Wade have studied individuals around the world who have made leaps of creative genius. Their research shows five patterns of thinking that distinguish true innovators - Attention, Levitation, Imagination, Experimentation and Navigation. Marked by a flexibility and freshness that transcends conventional problem-solving, alien thinkers know how to free their imagination, detect hard-to-observe patterns, systematically prototype ideas and see the big picture. Alien Thinking will help you innovate better and develop world changing-ideas of your own.

About the Author :
Cyril Bouquet is a Professor of Innovation and Strategy at IMD. He has published his research in the Harvard Business Review, MIT Sloan Management Review and the Academy of Management Journal amongst others. Jean-Louis Barsoux is a Research Professor at IMD. He is also the author of several books on management, including the award-winning Set-Up-To-Fail Syndrome- How Good Managers Cause Great People To Fail. Michael Wade is a Professor of Innovation and Strategy at IMD and holds the Cisco Chair in Digital Business Transformation. He is the Director of the Global Center for Digital Business Transformation.

Review :
A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better Apply ALIEN Thinking to go from early opportunity recognition to impactful innovation. I really enjoyed how this book offers compelling insights and powerful illustrations to enhance the innovation process Stuck in innovation stagnation? Read this brilliant book, and you'll break free from it ALIEN Thinking is an accessible approach to finding and implementing breakthrough ideas. The authors offer illuminating examples to introduce and illustrate the real-world efficacy of each of the major concepts. I recommend this book to anyone willing to do the hard work of generating and implementing breakthrough ideas Compared to many innovation books, this one is unique in that it emphasizes the emotional side of innovation. Practicing innovators will find a sympathetic companion in this fascinating book In today's fast-changing world, innovation is essential for success. The authors of ALIEN Thinking have drawn upon their extensive experience to provide a powerful new framework to dramatically improve the odds for innovative thinking and breakthroughs I wish I had read this book years ago. A very pragmatic and eye-opening framework to help make innovation a game-changing reality, whether you are in a small start-up or a big multi-national corporation ALIEN Thinking offers a business-oriented, applicable framework to innovate. It is a must-read for corporate innovators and intrapreneurs, to create true value for their customers and organizations A powerful formula for transforming businesses and shaking up industries


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Product Details
  • ISBN-13: 9780241481974
  • Publisher: Penguin Books Ltd
  • Publisher Imprint: Penguin Business
  • Height: 240 mm
  • No of Pages: 304
  • Sub Title: How to Bring Your Breakthrough Ideas to Life
  • Width: 162 mm
  • ISBN-10: 024148197X
  • Publisher Date: 18 Mar 2021
  • Binding: Hardback
  • Language: English
  • Spine Width: 29 mm
  • Weight: 517 gr


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