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Home > Business and Economics > Finance and accounting > Finance and the finance industry > Banking > Banking On It: How I Disrupted an Industry
Banking On It: How I Disrupted an Industry

Banking On It: How I Disrupted an Industry


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About the Book

An awe-inspiring story of how one woman took on the financial establishment and founded the fast-growing digital bank, Starling 'I surprised myself the first time I fully articulated the words "I'm starting a bank"' BANKING ON IT is the first-hand account of one woman's quest to rebuild Britain's broken banking system. After a lengthy career at the top of some of Britain's leading banks Anne Boden had become disillusioned with the status quo - the financial crash had broken trust in the whole sector but there seemed to be little appetite to make the most of emerging technologies to revolutionise customer experience. Increasingly frustrated with the inertia within the industry she decided to shake things up herself by doing something totally radical - setting up her own bank. In this awe-inspiring story Anne reveals how she broke through bureaucracy, tackled prejudice and successfully countered widespread suspicion to realise her vision for the future of consumer banking. She fulfilled that dream by founding Starling, the winner of Best British Bank at the British Bank Awards in 2018, 2019 and 2020, and in doing so has triggered a new movement that is revolutionising the entire banking industry.

About the Author :
Anne Boden is the CEO and founder of Starling Bank, the UK's first digital-only bank which she founded in 2014. She graduated in Computer Science and Chemistry and started her career at Lloyds Bank where she helped establish the UK's first real-time payments system. She has held various executive-level jobs in the banking sector, including being Head of EMEA Global Transaction Banking across 34 countries for RBS and ABN AMRO, before leaving to start her own bank that could realise the potential of technology in financial services. Anne received an MBE in 2018, for services to financial technology and sits on the board of UK Finance, which represents more than 250 firms in the banking and finance industry.

Review :
A riveting read. I couldn't put it down! Boden's story powerfully demonstrates how creativity, bravery and determination can quite literally transform an industry. Wow, what a change-maker! A thrilling account of entrepreneurship, ingenuity and innovation. Welsh, 5ft, female and fiftysomething: when Anne Boden decided to launch a new "challenger" bank she seemed like neither the typical staid financier nor the archetypal fintech founder. Her creation was the successful startup Starling, but as this tell-all book outlines it was not an easy birth. Sent shockwaves through the tight-knit world of UK tech and venture capital A banking blockbuster If there was ever a business book suitable for TV adaptation, this is it. Banking On It is the story of how Boden's dogged determination to change the way banks do things...it is a fascinating insight into how one woman's vision shaped the way fintech looks today. A fascinating read that will appeal to everyone, not just those interested in fintech or the financial industry. Whether you take inspiration from a fifty-something woman dominating a field full young men or merely just enjoy the trials and tribulations that come from trying to create a financial institution, Banking On It should be top of your reading list. I was left pondering who would bid for the film rights - and this isn't something you often think about a business book. It's a clear-eyed look at the state of banking and how slowly it has moved with the times. Finance is not everyone's favourite subject but Boden makes it accessible. Boden is a true disruptor, and her big idea for disrupting the banking sector with her digital only bank is truly inspirational. For women entrepreneurs around the world who want to shake things up with their business ideas and innovations, Anne is a great role model and shows that big ideas combined with tenacity, persistence and hard work can become game changing realities. This is a must-read book for every woman entrepreneur who wants to disrupt things with their businesses. Anne Boden decided to launch a new "challenger" bank she seemed like neither the typical staid financier nor the archetypal fintech founder. Her creation was the successful startup Starling, but as this tell-all book outlines it was not an easy birth. A banking blockbuster. If there was ever a business book suitable for TV adaptation, this is it.


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Product Details
  • ISBN-13: 9780241453582
  • Publisher: Penguin Books Ltd
  • Publisher Imprint: Penguin Business
  • Height: 240 mm
  • No of Pages: 288
  • Spine Width: 28 mm
  • Weight: 499 gr
  • ISBN-10: 0241453585
  • Publisher Date: 05 Nov 2020
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Sub Title: How I Disrupted an Industry
  • Width: 162 mm


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