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Home > Business and Economics > Business and Management > Business innovation > Disruptive innovation > Two Beats Ahead: What Great Musical Minds Teach Us About Creativity and Innovation
Two Beats Ahead: What Great Musical Minds Teach Us About Creativity and Innovation

Two Beats Ahead: What Great Musical Minds Teach Us About Creativity and Innovation


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About the Book

Fascinating look at creativity and innovation, featuring interviews with musicians like Justin Timberlake, Bjork and Jimmy Iovine Musicians are masters of innovation. Demystifying their process for the first time, Two Beats Ahead reveals what we can learn from today's top musical minds. Drawing from interviews with masterminds like Pharrell Williams, Jimmy Iovine, Imogen Heap and Justin Timberlake as well as leaders from Amazon, Google X and Facebook, and featuring case studies on Lady Gaga, Dr Dre and Beyonce, this book identifies the key lessons and skills musicians can teach us about innovation and creativity. Readers will learn how to listen more carefully and thoughtfully, experiment more freely, demo and prototype like a jazz musician, innovate like rap-artists, and perform and improvise like a great bebop ensemble. Two Beats Ahead is a creativity crash-course for anyone who wants to be more entrepreneurial or lead an innovative team.

About the Author :
Panos A. Panay is Senior Vice President for Global Strategy and Innovation at Berklee College of Music and the founder of Sonicbids. He has has been named on Fast Company's 'Fast 50 list, IncMagazine's 'Inc 500,' among other honors. R. Michael Hendrix is a Partner and the Global Design Director for innovation consultancy IDEO. He teaches entrepreneurship at Berklee College of Music and has delivered keynotes for WIRED, Fast Company and SXSW.

Review :
At its heart, this is a book about the creative journey. While the main ingredient is music, it is spiced with entrepreneurship, leadership and design and served through engaging stories. The result is one that will be of great inspiration to anyone looking to expand the reach of their creativity All successful musicians are entrepreneurs and all great business leaders are artists. In Two Beats Ahead Panos and Hendrix prove it. This is a must read if you want to enjoy finding the path of least resistance to the dream you are chasing! What a treat to get an inside look at the creative process and enterprising spirit of some of the most talented people on the planet For a long time researchers have known that musical intelligence can awaken the nonlinear whole mind to healing, creativity and innovation. This book is a roadmap for innovators, entrepreneurs and those seeking new avenues for exploring and reimagining the future evolution of human consciousness and its infinite possibilities How we perceive the world is the key to how we act in the world. Based on their course at Berklee, Michael and Panos show that a musician's perspective, much like a designers perspective, can unlock inspiration and innovation, no matter who you are Two Beats Ahead is the first of its kind - a book that turns on its ear the popular myth that business and the arts are at odds with each other. There is so much we can learn from musicians about innovation and creativity in business, and in this groundbreaking and riveting book, Panos Panay and Michael Hendrix show us exactly what we're missing This book is not just about innovation. It may be the most provocative and thoughtful business book of its time, an approach to managing through the cacophony of fifty years of disruption Being an artist isn't just a matter of having imaginative ideas-to make songs and put them out into the world, you have to use that imagination to problem-solve, collaborate, pivot, and hustle. This book shows how thinking like a musician can provide valuable lessons for entrepreneurs, educators, and anyone who's trying to create something new We all know that creativity plays a major role in the world of music, and that innovation plays a major role in the world of business. But, are creativity and innovation two sides of a coin? Like the subjects it writes about, Two Beats Ahead is a highly creative, innovative and enjoyable book


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Product Details
  • ISBN-13: 9780241410929
  • Publisher: Penguin Books Ltd
  • Publisher Imprint: Penguin Business
  • Height: 234 mm
  • No of Pages: 256
  • Sub Title: What Great Musical Minds Teach Us About Creativity and Innovation
  • Width: 153 mm
  • ISBN-10: 0241410924
  • Publisher Date: 08 Apr 2021
  • Binding: Paperback
  • Language: English
  • Spine Width: 18 mm
  • Weight: 386 gr


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