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Home > Biographies & Memoire > Biography and non-fiction prose > Biography: general > Biography: business and industry > Tim Cook: The Genius Who Took Apple to the Next Level
Tim Cook: The Genius Who Took Apple to the Next Level

Tim Cook: The Genius Who Took Apple to the Next Level


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About the Book

An intimate look at the man who led Apple to be the world's first two-trillion-dollar company In 2011, Tim Cook took on an impossible task - following in the footsteps of one of history's greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook's leadership Apple has soared- its stock has rocketed to become the world's first two-trillion-dollar company. From the massive growth of the iPhone to more recent victories like the Apple Watch, Cook is leading Apple to a new era of success. But he's also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy. Drawing on authorized access with several Apple insiders, Kahney, the world's leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible.

About the Author :
Leander Kahney has covered Apple for more than a dozen years and has written four popular books about Apple and the culture of its followers, including Inside Steve's Brain and Cult of Mac. The former news editor for Wired, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.

Review :
A rich narrative A praise-filled yet also critical one-decade performance report on Apple CEO Tim Cook


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Product Details
  • ISBN-13: 9780241348215
  • Publisher: Penguin Books Ltd
  • Publisher Imprint: Penguin Books Ltd
  • Height: 198 mm
  • No of Pages: 320
  • Sub Title: The Genius Who Took Apple to the Next Level
  • Width: 130 mm
  • ISBN-10: 0241348218
  • Publisher Date: 11 Feb 2021
  • Binding: Paperback
  • Language: English
  • Spine Width: 20 mm
  • Weight: 280 gr


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    BoxerLover2 - 5 Days ago
    A Thrilling But Totally Believable Murder Mystery

    Read this in one evening. I had planned to do other things with my day, but it was impossible to put down. Every time I tried, I was drawn back to it in less than 5 minutes. I sobbed my eyes out the entire last 100 pages. Highly recommend!


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