Simply Brilliant
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Home > Business and Economics > Business and Management > Business innovation > Simply Brilliant: How Great Organizations Do Ordinary Things In Extraordinary Ways
Simply Brilliant: How Great Organizations Do Ordinary Things In Extraordinary Ways

Simply Brilliant: How Great Organizations Do Ordinary Things In Extraordinary Ways


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About the Book

The visionary co-founder of Fast Company reveals the key principles behind disruptive innovation Disruption is the key to innovation. Whether you run a one-man startup or a global business behemoth, the only way to win big is by relentlessly rethinking the rules of your industry - no matter how tried-and-true they are. In Simply Brilliant, the visionary co-founder of Fast Company William C. Taylor goes behind the scenes at nineteen organizations that are revolutionizing their otherwise humdrum fields. These unlikely agents of change range from a parking garage that also serves as a wedding venue to a military insurance company that puts salespeople through simulated overseas deployment. What these businesses have in common, Taylor discovers, is a shared set of principles that enable them to pioneer disruptive innovation. By embracing these practical and often counter-intuitive strategies, leaders in any industry will be well on their way to upending the status quo and finding opportunity where competitors didn't or couldn't look.

About the Author :
William C. Taylor is co-founder and founding editor of Fast Company and the bestselling author of Practically Radical and Mavericks at Work. He writes a popular blog for the Harvard Business Review and was a columnist for The New York Times and the Guardian.

Review :
Simply Brilliant offers transformative messages for leaders in all walks of life. This book will challenge you to look at yourself, your work, and the world around you with fresh eyes and a more open mind. Bill Taylor has done it again. This book is going to change your business forever-when you read it, you'll understand. I love this book so much. Greatness (!) from real people (!) in the most un-Silicon Valley (!) markets and locations imaginable. Wow! A fascinating look inside companies that are rewriting the rules of success. If you've ever wondered whether imagination beats knowledge and passion overcomes ambition, drop what you're doing and read this book.


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Product Details
  • ISBN-13: 9780241009185
  • Publisher: Penguin Books Ltd
  • Publisher Imprint: Portfolio Penguin
  • Height: 234 mm
  • No of Pages: 272
  • Sub Title: How Great Organizations Do Ordinary Things In Extraordinary Ways
  • Width: 153 mm
  • ISBN-10: 0241009189
  • Publisher Date: 29 Sep 2016
  • Binding: Paperback
  • Language: English
  • Spine Width: 19 mm
  • Weight: 403 gr


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