About the Book
Making strategy requires undertaking major—often irreversible—decisions aimed at long-term success in an uncertain future. All leaders must formulate a clear course of action, yet many lack confidence in their ability to think systematically about their strategy. They struggle to apply the abstract lessons offered by conventional approaches to strategic analysis to their unique contexts.
Making Great Strategy resolves these challenges with a straightforward, readily applicable framework. Jesper B. Sørensen and Glenn R. Carroll show that one factor underlies all sustainably successful strategies: a logically coherent argument that connects resources, capabilities, and environmental conditions to desired outcomes. They introduce a system for formulating and managing strategy through a set of three core activities: visualization, formalization and logic, and constructive argumentation. These activities can be implemented in any organization and are illustrated through examples and case studies from well-known companies such as Apple, Walmart, and The Economist.
This book shows that while great strategic thinking is hard, it is not a mystery. Widely applicable and relevant for managers and leaders at all levels, especially executive teams charged with setting the course of their organizations, it is essential reading for anyone faced with practical problems of strategic management.
Table of Contents:
Preface
Part I. Introduction
1. Arguing for Organizational Advantage
Part II. Three Activities for Making Great Strategy
2. Mapping Strategy
3. Logic for Strategy
4. Arguing in Organizations
Part III. Applying Strategy Arguments
5. Arguing About an Uncertain Future
6. Formulating Strategy
7. Communicating Strategy
Part IV. Arguing Deeper
8. Elaborating the Strategy
9. Perceived Quality Strategies
Part V. Conclusion
10. The Pillar of Strategy
Part VI. Appendices
Appendix A: Terminology
Appendix B: Dissecting Strategy: A Primer
Notes
References
Index
About the Author :
Jesper B. Sørensen is the Robert A. and Elizabeth R. Jeffe Professor of Organizational Behavior at the Stanford Graduate School of Business. He is also the faculty director of the Stanford Institute for Innovation in Developing Economies.
Glenn R. Carroll is the Adams Distinguished Professor of Management at the Stanford Graduate School of Business. He previously held senior faculty appointments at the Columbia Business School and Berkeley’s Haas School of Business.
Review :
Sørensen and Carroll have developed an incredibly powerful yet simple way to build a compelling corporate strategy. After reading the book you’ll wonder why everyone doesn’t do it this way.
This is simply one of the best methods I’ve come across for how to devise, develop, and deploy corporate strategy. It is a must-read for every executive responsible for or frustrated by their own company’s strategy. This book taught me not only how to pressure-test our strategy but also how to constantly rewrite it—making us stronger, over and over again.
Making Great Strategy is about how managers should make strategy. Hindsight is always 20/20, but, while in the middle of figuring out what to do and what not to do, it is always important to ‘think about how we think.’ This book helps you do that.
More than ever, we need tools to argue in reasonable and robust ways and to recognize and cultivate the wisdom of a group of people unified by a common vision and moving in the same strategic direction. This book is a set of interlocking tools that creates systems and clarity, reveals biases, ensures equity in decision making, and brings people together to achieve a common goal—a viable and robust strategy. This is not a checklist but a GPS for leaders and teams to create their own roadmaps to the future.
Many books have been written about strategy, but few have fundamentally changed the way we think about the topic. Making Great Strategy does exactly this. By leveraging the discipline of critical analytical thinking, pioneered at Stanford's business school, this book propels us beyond generating great strategy and toward the ongoing evaluation and revision of it. Both are essential elements to operating in a dynamic world.
Great strategy is the result of thinking critically. Making great strategy equates to making great investment opportunities, which, by definition, means it is hard to do. So, the questions are: How do you know before you invest if you’ve made a great strategy? And how do you make a great strategy to begin with? This book will help you understand that these are the same question—and it will help you answer it.
Sørensen and Carroll are esteemed social scientists who have brought an essential, transformative perspective to business strategy. Great strategies don’t come from matrices, lists, or machine learning. Great strategies are, at root, strong logical arguments—yes, innovative, competitively focused, analytically rigorous. But Making Great Strategy reinforces that it is strong logic, not intricate gnomic tools, that distinguishes great strategies from those doomed to fail.
Strategic success, Stanford professors Jesper Sørensen and Glenn Carroll write, comes from the ability to ‘step back, think critically, and see the big picture,’ and in this book, they show you exactly how to unfold this deceptively simple approach to maximum advantage. I am lucky enough to have sat in Sørensen’s classroom, and it is his voice that I hear in my head when I seek to help others understand that strategy isn’t an abstract idea but is rather about articulating a logical argument and unfolding its consequences. Happily, Making Great Strategy means that many more will now get to share this powerful approach and put it to good use.
Making Great Strategy cogently explains why strategy formulation requires data gathering, rigor, and hard-headed debate, no matter the strategic framework one might employ. The authors explain how making strategy this way will help blow off the fluff and drown the gibberish that is often presented as strategy but is normally little more than hopes and aspirations. An excellent read and a most helpful guide for executives and MBA students alike.
Sørensen and Carroll have debuted a new and innovative approach to strategic analysis based on their years of MBA classroom experience at the Stanford Graduate School of Business and their numerous engagements with executive teams. Grounded in solid academic research in analysis and logic, Making Great Strategy develops practical frameworks with engaging examples from the newest high-tech unicorns of Silicon Valley to the oldest manufacturing firms of traditional products. The book is integrative, engaging, digestible, and insightful, complete with guidance on how to implement the art and science of arguing strategy in your own organization. It is the whole package for managers who are looking to take their organizations to the next level of strategic advantage.
Kurt Lewin offered up the now famous maxim that ‘there is nothing so practical as a good theory.’ Sørensen and Carroll help make that maxim a reality for practicing managers charged with the challenge of creating effective business strategies and developing shared understanding of these strategies. This book lays out the steps needed to construct well-posed strategic arguments, constructively challenge the premises of these arguments, and elaborate their implications. It provides practicing strategists a path of logic out of a potential strategic wilderness.
Sørensen and Carroll, faculty members at the Stanford Graduate School of Business, delve into the ‘difficult nature of strategic decision making’ in this fresh guide to a much-discussed topic. Current and future executives will want to take note of these insightful strategies for navigating high-stakes business terrain.
If you want to better understand how to make the leap from an abstract strategic vision to an executable strategic plan, this book should be on your reading list.
This is a useful book for managers and leaders at all levels, and especially for any executives who want to make a great strategy for their organization.
This is a useful book… especially for any executives who want to make a great strategy for their organization.
