Understanding Consumer Choice
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Understanding Consumer Choice

Understanding Consumer Choice


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About the Book

Understanding Consumer Choice explores the expectation that consumers' attitudes are related to their behavior and shows why it was thwarted. It goes on to demonstrate how recent attempts to relate attitudes and actions have implicitly incorporated measures of the two situational variables on which a behavior-based model of consumer choice must be founded: the consumption theory of the buyer and the elements of the physical and social setting in which consumer behavior takes place. These variables are combined into a model of the consumer situation from which a typology of consumer situations is derived. The model has been tested in terms of its capacity to predict attitudes known to relate to consumer behaviors in a variety of situational contexts. In addition, the book explores the capacity of this model, and the methods of behavioral economics and marketing science, to elucidate and suggest an intellectual foundation for consumer brand choice. Beyond all that, however, the book proposes a novel interrogation of the cognitive and behavioral perspectives, an overarching philosophy for consumer research.

Table of Contents:
Acknowledgements List of Figures List of Tables Preface Marketing's Attitude Problem Consumer Behavior The Behavior of Consumer's Attitudes Prior Behavior The Situated Consumer Attitudes, Situations, and Behavior Patterns of Brand Choice Context and Cognition in Consumer Choice Intentional Behaviorism Notes Reference Index

About the Author :
GORDON R. FOXALL is Distinguished Research Professor at Cardiff University Business School, UK. He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM) and an Academician of the Academy of Learned Societies for the Social Sciences (AcSS).


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Product Details
  • ISBN-13: 9780230510029
  • Publisher: Palgrave Macmillan
  • Binding: Digital (delivered electronically)
  • ISBN-10: 0230510027
  • Publisher Date: 11 Mar 2005
  • Language: English


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