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Home > Business and Economics > Industry and industrial studies > Retail and wholesale industries > E-Shock 2000: The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers
E-Shock 2000: The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers

E-Shock 2000: The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers


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About the Book

e-Shock was a landmark book that analysed the impact of the electronic shopping revolution on major retailers and manufacturers and the strategic options available for the future. It had a strong and widespread impact upon companies and provided a timetable and roadmap for survival. In this revised and updated e-Shock 2000 the author takes account of recent developments, including digital television, and includes interviews with some of the leading players in electronic shopping; Dixons, Amazon.com, Microsoft Web TV and British Interactive Broadcasting.

Table of Contents:
Preface and Acknowledgements Introduction Overview: the Key Conclusions Definitions and Consumer Trends Learning from the Pioneers in Electronic Selling Future Growth in Electronic Shopping: look out for 2005! The ES Test: How to Tell How Much Your Business is Going to be Affected How can Retailers Respond? Ten Strategic Options for Retailers The Store of the Future Rapidly Improving Technology Meets Growing Consumer Demand The World is Changing: Assets to Knowledge Structural Difficulties with the Internet will be Overcome How Can Manufacturers Respond? Manufacturers' Ten Strategic Options The New Marketing Imperatives: Marketing in the Electronic Age Setting the Strategy and Mobilising the Organisation The Next Wave in Electronic Shopping Appendices

About the Author :
MICHAEL DE KARE-SILVER is Head of e-Business, PA Consulting. He has worked with a number of major European and US multinationals over the past 16 years. He is a Senior Partner with the Kalchas Group, which is part of CSC Index Consulting. He was previously with McKinsey, worked for four years as a Marketing Manager for Procter and Gamble and is a qualified commercial lawyer. He is the author of Strategy in Crisis published by Macmillan Business in 1997.

Review :
'This book will help you answer whether your company is ready for virtual selling and how to proceed.' - Philip Kotler 'A Gripping tour de force.' - Management Today 'E-commerce is a new way of doing business that demands forethought if it is to add value... de Kare-Silver is a web business strategy expert and his new book outlines the options.' - The Sunday Times 'Michael de Kare-Silver's e-Shock sets out the 'e-shopping test' - an important step in identifying which products are best suited to on-line sale.' - The Financial Times 'Strongly recommended. a good practical guide to e-commerce that helps both the technical and non-technical reader. It is well-written and an excellent reference point which expertly links strategy and e-commerce.' - The Judges for the 1999 Management Consultancies Association Business Book of the Year Awards 'A brilliant book, read it now! For many who buy this book it will be one of their best investments.' - Customer Comments, Amazon.com 'This is an eminently practical book...buy it now!.' - Strategy Magazine 'For anyone looking for a roadmap of the future of retailing and what role e-commerce will play, pick up de Kare-Silver's book pronto.' - Business Age


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Product Details
  • ISBN-13: 9780230389670
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave Macmillan
  • Language: English
  • ISBN-10: 0230389678
  • Publisher Date: 18 Nov 1999
  • Binding: Digital (delivered electronically)
  • Sub Title: The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers


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