Buy Counter Strategies in Global Markets at Bookstore UAE
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Business and Economics > Business and Management > Business strategy > Counter Strategies in Global Markets
Counter Strategies in Global Markets

Counter Strategies in Global Markets


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

Counter Strategies explores the situation of technology-based companies in global B2B markets. New customer segments in these fast developing economies and up-coming low-cost competitors have ruptured the market landscape and challenge established suppliers. To keep their leading role, companies like Siemens, GE, Alstom, Mitsubishi, as well as many mid-sized companies in the developed countries, need to change the very characteristics -- product focus, technical sophistication, and high-end quality -- that previously made them strong. They either have to develop new products that fit the growing demand of the new customer segments or create market barriers by developing complex service solutions, or both. Given the problems regarding product development, pricing, branding, sales-force management, development of employees' skills, company organization and culture which are going to follow these changes and disruptions, Ploetner draws a new blueprint for global B2B-companies and the mindsets of those thriving there.

Table of Contents:
Introduction ZPMC, China - The Classical Success Story On War Attacking Abroad: No Frills Technology For The Emerging Markets Products That Can't Be Copied: Highly Complex Services (HCS) Corporate Perspectives: Hybrids Conclusion

About the Author :
OLAF PLOTNER Associate Dean of Executive Education at ESMT European School of Management and Technology, Germany, and Managing Director of ESMT Customized Solutions GmbH.

Review :
'This book cuts right to the leading-edge strategies of technology companies in B2B markets -- highly recommended reading for all managers from this field.' -- Peter Loescher, President and Chief Executive Officer, Siemens AG 'By forging a close link between practical and theoretical insights, Olaf Ploetner provides a compelling action plan for technology companies and their challenges, now and in the future.' -- Das Narayandas, Senior Associate Dean, Harvard Business School 'Counter Strategies uncovers one of the most important strategic paradigm shifts of our time. Managers and consultants in technology-based industries should not ignore this book.' -- Hans-Paul Buerkner, President and Chief Executive Officer, The Boston Consulting Group 'Olaf presents an in-depth look at the strategic global trends in the technology sector of B2B markets. His comprehensive analysis, supported by extensive research and historical context makes for insightful reading. I recommend this as an essential reference for the business leaders in the technology sector of developed and emerging economies.' -- N. R. Narayana Murthy, Founder and Chairman Emeritus, Infosys Limited 'Olaf Ploetner doesn't just ask questions. He delivers answers and solutions. Big ideas and original thinking are presented in a clear, concise style.' -- Hermann Simon, Chairman, Simon, Kucher & Partners and author of Hidden Champions of the 21st Century 'Financial services managers and analysts now have a powerful new tool to decode current trends in technology markets.' -- Levin Zhu, CEO, China International Capital Corporation Ltd


Best Sellers


Product Details
  • ISBN-13: 9780230362956
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave Macmillan
  • ISBN-10: 0230362958
  • Publisher Date: 06 Dec 2011
  • Binding: Digital (delivered electronically)


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Counter Strategies in Global Markets
Palgrave MacMillan -
Counter Strategies in Global Markets
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Counter Strategies in Global Markets

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    Fresh on the Shelf


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!