Humanistic Management in Practice: (Humanism in Business Series)

Humanistic Management in Practice is a collection of business cases from all corners of the globe, in a variety of industries and sizes. What unites this group of businesses is that all of them are highly successful market actors in a competitive environment and yet they consider their ultimate raison d'etre as the generation of societal benefit rather than maximum profit. These companies are managed as an integrated and responsive part of society and complement theoretical arguments on a humanistic management approach with proof of concept. They demonstrate that managerial freedom includes the option to align social purpose and business success. Humanistic management has a profoundly liberating effect on a company by putting people first and integrating the desire to generate benefits for all stakeholders into managerial decision making. Consequently, internal as well as external stakeholders can derive meaning and find purpose in a company's activities that create value for society, making them loyal customers, engaged employees, long-term-oriented investors and collaborative civil society stakeholders. True business leadership proves that business success and societal benefit generation can go hand in hand. With this book The Humanistic Management Network presents convincing evidence of businesses that stand out by showing that it is not only possible for companies to earn healthy profits when putting people first, but that those who do, deliver outstanding results to their owners and to society.

Table of Contents:
Introducing This Book and Humanistic Management; Ernst Von Kimakowitz, Michael Pirson, Claus Dierksmeier, Heiko Spitzeck and Wolfgang Amann ABN AMRO REAL - A New Bank for a New Society; Patricia Palacios and Michael Pirson AES Corporation - Serving People and Society; Burcu Rodopman Humanistic Business via The Integral Enterprise The Case of Broad Air Conditioning, China; Alexander Schieffer and Ronnie Lessem bracNet: Bridging the Digital Divide - Covering Bangladesh with Wireless Broadband Access; Michael Pirson Cascades Inc. (1959-2009): Some Lessons from a Resilient Organization; Emmanuel Raufflet and Pierre Batellier Dialogue-Based Leadership Style as Part of Humanistic Organizational Cultures: The Case of DM in Germany; Wolfgang Amann and Shiban Khan Grameen Danone Foods - A Case of a Social Business Enterprise; Doris John Entrepreneurship, Humanistic Management and Business Turnaround: The Case of a Small Chinese Private Firm; Fang Lee Cooke Level Ground Trading Ltd - Fair Trade Coffee as a Front for Social Justice; Will Low and Eileen Davenport The Best Inputs for Maximizing Your Output: Humanistic Practices at Micromatic Grinding; Rakesh Kumar Agrawal Mondragon: Could Something Like This Be In Our Future?; Terry Mollner Novo Nordisk - Making a Difference in Diabetes Treatment; Patricia Palacios, Michael Pirson and Bradley H. Bader SEKEM - Humanistic Management in the Egyptian Desert; Clemens Mader, Gerald Steiner, Friedrich M. Zimmermann and Heiko Spitzeck What is Your Calling? SEMCO's Invitation to Participatory Management; Carlos Largacha-Martinez Triple Bottom Line Management at Sonae Sierra; Pedro Teixeira Santos, Miguel Pina e Cinha, Armenio Rego and Miguel Pereira Lopes Can Business and Humanism Go Together? The Case of the Tata Group with a Focus on Nano Plant; Radha R. Sharma and Shoma Mukherji TerraCycle - A Business Founded for Societal Benefit Generation; Heiko Spitzeck Wainwright Bank & Trust Case Study - Humanistic Management in Practice; Christine Arena Zipcar Incorporated: Do We Really Need to Own Our Automobiles?; Janet L. Rovenpor Concluding Remarks; Michael Pirson, Ernst Von Kimakowitz, Claus Dierksmeier, Heiko Spitzeck and Wolfgang Amann

About the Author :
ERNST VON KIMAKOWITZ is an independent professional, providing consulting, advisory, and coaching services in the corporate responsibility arena. He holds a PhD from the University of St. Gallen, Switzerland, where he also teaches. MICHAEL PIRSON is an Assistant Professor at Fordham Graduate School of Business in New York, USA, as well as a research fellow and lecturer at Harvard University, USA. HEIKO SPITZECK is a Professor at Fundacao Dom Cabral, Brazil. Previously he was a lecturer at Cranfield University's Doughty Centre for Corporate Responsibility in the UK. CLAUS DIERKSMEIER is Distinguished Professor of Globalization Ethics at Stonehill College, Boston, USA,with a special interest in the theory of freedom and the history of liberal thought in Europe, North and South America. WOLFGANG AMMAN is the Director of executive education, open enrollment and custom programs at Goethe Business School in Frankfurt, Germany and teaches on a variety of strategy and governance topics.