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Home > Business and Economics Books > Business and Management > Sales and marketing > The New Rules of Retail: Competing in the World's Toughest Marketplace
The New Rules of Retail: Competing in the World's Toughest Marketplace

The New Rules of Retail: Competing in the World's Toughest Marketplace


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About the Book

Unprecedented consumer power, enabled by technology and globalization is driving a revolutionary transformation that will lead to the demise of retail as we know it. The authors provide a unique and essential view of the future of the industry, arguing that a new business model is necessary in these new times, one based on: Preemptive, precise and perpetual distribution; A neurological customer connection; and total control of the value chain. Some of the authors' key insights and predictions include: * The collapse of the traditional retail/wholesale business model: The more enlightened retailers and wholesalers understand they must own and control the creation, distribution and presentation of their value, directly to the consumer. * Internet retailers such as Amazon, must ultimately open bricks and mortar stores: In an over-competed marketplace, preemptive distribution of value to precisely where and how the consumer wants it is vital, meaning that retailers and wholesalers must utilize all available distribution platforms, as well as create new distribution ideas. * Successful control of the total value chain is the key driver of economic success: Control does not necessarily mean ownership, as in complete vertical integration. Rather, it means that one must gain dominant control over all its functions as companies like Wal-Mart and Ralph Lauren, who don't own, but certainly control, their total value chains, demonstrate. * The imperative to control the value chain will favor those who own production: An increasing number of U.S. brands, wholesalers and retailers, will be acquired by Chinese manufacturers and other emerging countries who can produce consumer goods at a low cost.

Table of Contents:
PROLOGUE: 'Tsunami' Introduction: The Story PART I: DEFINING THE THREE WAVES OF RETAILING Wave I: Understanding Producer Power Wave II: Learning about 'Demand Creation' in a Marketing-Driven Economy Wave III: The Final Shift to Total Consumer Power Wave III: The Transformation PART II: THE NEW BUSINESS MODEL Making the Mind Connection: Neurological Connectivity Redefining the Rules of Engagement: Preemptive Distribution The Importance of Value Chain Control: The 'Bottom-Line' Winners What It All Means: Control, Collaboration, Collapse and the Chinese PART III: THE MASTERS The 'Master' Model: The Apparel Retail Specialty Sector Ideas from the Masters: Wholesalers, Retailers or Brand Managers? VF Corporation The North Face Best Buy Gilt Groupe HSN Apple Zappos The Turnaround Artists: Masters Returning? The Gap Starbucks Lessons From Sears: Success to Struggle ACKNOWLEDGMENTS

About the Author :
ROBIN LEWIS founder of the Goldman Sachs retail consulting subsidiary, Vantage Marketplace. He was vice president and executive editor of Women's Wear Daily. He has consulted for Kohl's, Bloomingdale's, JC Penney, Macy's, Liz Claiborne, Estee Lauder, Ralph Lauren, Sara Lee, and financial firms such as Bear Stearns and The Carlyle Group. He serves on the board of governors for the Fashion Institute of Technology, and the board of directors for the Fashion Group International. MICHAEL DART principal, head of Private Equity & Strategy at Kurt Salmon Associates, a global management consulting firm specializing in retail, consumer products, and healthcare.

Review :
'The New Rules of Retail is powerful and thought provoking...great insight into our business and perceptiveness regarding its challenges...' - Michael Gould, Chairman and CEO, Bloomingdales 'Our industry needs someone to develop new thoughts and concepts that will be a guide for future successes. (The authors') background, experience, expertise, and interest...make for a thoughtful and useful book.' - Burton M. Tansky, President and CEO, The Neiman Marcus Group 'There is not a more crucial time to assess the current retail model and explore creative alternatives in driving the success then there is today...a credible insider in our industry.' - Kenneth Cole '...a thoughtful analysis...' - The Financial Times


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Product Details
  • ISBN-13: 9780230105720
  • Publisher: Palgrave Macmillan
  • Publisher Imprint: Palgrave Macmillan
  • Height: 242 mm
  • Returnable: N
  • Sub Title: Competing in the World's Toughest Marketplace
  • Width: 161 mm
  • ISBN-10: 0230105726
  • Publisher Date: 21 Dec 2010
  • Binding: Hardback
  • Language: English
  • Spine Width: 22 mm
  • Weight: 438 gr


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