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Home > History and Archaeology > History > New Collection Methods; A Systematic Treatment of the Place of Collections in Marketing, Including Constructive Credits, Psychology of Collections, Procedures and System for Collection Departments, and the Principle of Resale
New Collection Methods; A Systematic Treatment of the Place of Collections in Marketing, Including Constructive Credits, Psychology of Collections, Procedures and System for Collection Departments, and the Principle of Resale

New Collection Methods; A Systematic Treatment of the Place of Collections in Marketing, Including Constructive Credits, Psychology of Collections, Procedures and System for Collection Departments, and the Principle of Resale


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Purchase of this book includes free trial access to www.million-books.com where you can read more than a million books for free. This is an OCR edition with typos. Excerpt from book: CHAPTER III THE PLACE OF COLLECTIONS IN THE MARKETING PLAN The Goal of Credit Credit is the mightiest force in American business and collection is the goal of credit. Repeated sales, established customers, and satisfactory business are the goal of both. Properly applied credit, exercising a due regard for collection, results in more business and better business. The management of any business organization and the individual who has charge of collection, need to consider collection, not as a separate department with a limited task, but as a vital part of the organization, co-ordinated with all other parts, affecting them and affected by them. Collection From the Point of View of the Buyer If any man doubts the need of harmonizing the procedure of the collection department with the other operations of the house, let him look at collection from the point of view of the buyer. It is not uncommon for a retailer to receive in the same mail an enthusiastic letter from a sales department urging him to buy, and a dunning letter from the collection department of the same house demanding that he pay for what he has bought. One of these departments is certainly wrong, and has misjudged the man to whom it writes. What will be the effect on the customer of such playing at cross purposes? The common example of failure to co-operate is afforded by the salesman who recklessly oversells his customers, then growls at the turn-down his orders receive from thecredit department, and sympathizes openly with the customer's complaint against the way the collection manager is pressing him for payment. This is not a pretty spectacle for the customer to behold. It breaks down in his mind the prestige of the house, makes him less willing to heed its advice about buying, and strews thor...


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Product Details
  • ISBN-13: 9780217846370
  • Publisher: General Books
  • Publisher Imprint: General Books
  • Height: 246 mm
  • No of Pages: 132
  • Spine Width: 7 mm
  • Width: 189 mm
  • ISBN-10: 0217846378
  • Publisher Date: 12 Feb 2012
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 249 gr

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New Collection Methods; A Systematic Treatment of the Place of Collections in Marketing, Including Constructive Credits, Psychology of Collections, Procedures and System for Collection Departments, and the Principle of Resale
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