Art of Editing in the Age of Convergence, The, Plus MySearchLab with eText -- Access Card Package
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Art of Editing in the Age of Convergence, The, Plus MySearchLab with eText -- Access Card Package

Art of Editing in the Age of Convergence, The, Plus MySearchLab with eText -- Access Card Package


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ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.   Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.   Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.   Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.   --  The most comprehensive and up-to-date discussion of editing available   The Art of Editing continues to evolve to meet the needs of today's students.  The authors address the major changes taking place in the media industry and the changing patterns in news consumption.  Being a journalist today requires not only traditional writing and editing for print but also for the Web.  Aspiring newspaper journalists today must also become multimedia journalists.  With this in mind, the authors pay significant attention to the other areas in which students are increasingly finding jobs: online media, corporate magazines, broadcasting, public relations, and advertising.   This text is available in a variety of formats – print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab.   Learning Goals Upon completing this book, readers will be able to: Understand all aspects of editing Create readable and contemporary pieces Understand the role ethics plays in editing    0205953662 / 9780205953660 The Art of Editing Plus MySearchLab with eText -- Access Card Package Package consists of 0205060358 / 9780205060351 Art of Editing, The 0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card

Table of Contents:
1. Brief Table of Contents 2. Full Table of Contents Part 1 Editing in the Age of Convergence   Chapter 1: Editing for Today’s Changing Media Chapter 2: The Editor and the Audience   Part 2 The Fundamentals of Editing Chapter 3: The Editing Process Chapter 4: Macro Editing for the Big Picture Chapter 5: Macro Editing for Legality, Ethics and Propriety Chapter 6: Micro Editing for Grammar and Usage Chapter 7: Micro Editing for Style, Spelling and Tightening Chapter 8: Holistic Editing   Part 3 The Visual Side of Editing Chapter 9: Writing Headlines, Titles, Captions and Blurbs Chapter 10: Using Photos, Graphics and Type   Part 4 Editing for Different Media Chapter 11: Editing Newspapers Chapter 12: Editing Magazines and Newsletters Chapter 13: Editing for the Web Chapter 14: Editing for Broadcast Media Chapter 15: Editing in Other Fields    2. Full Table of Contents   Part 1 Editing in the Age of Convergence    Chapter 1: Editing for Today’s Changing Media The Editor’s Changing Role Democratization of the Media The Changing Media Environment The Role of the Editor   Chapter 2: The Editor and the Audience Newspapers Aren’t Dead A Journalism Renaissance? Connecting With Audiences Evaluating the Media Mix Understanding U.S. Audiences   Part 2 The Fundamentals of Editing   Chapter 3: The Editing Process The Editor’s Role The Value of the Copy Editor What Makes A Good Copy Editor? Understanding What Editors Do Editing Copy For The Web Editing Copy For Print Editing the Story The Three R’s of Copy Editing Copy-Editing and Proofreading Symbols Proofreading   Chapter 4: Macro Editing for the Big Picture Making Sure Stories Are Worth Running Making Sure Stories Have Good Leads Making Sure Stories Are Organized and Flow Well Making Sure Stories Don’t Leave Unanswered Questions Making Sure Stories Are Accurate Making Sure Stories Are Objective   Chapter 5: Macro Editing for Legality, Ethics and Propriety Freedom of the Press Legal Problems Ethical Issues Propriety   Chapter 6: Micro Editing for Grammar and Usage Grammar Usage   Chapter 7: Micro Editing for Style, Spelling and Tightening Style Spelling Tightening   Chapter 8: Holistic Editing Accident and Disaster Stories Advance Pieces Analysis Pieces Boating and Shipping Stories Business Stories Calendar Items Celebrity News Chronological Stories Color Pieces Columns Court Stories Crime Stories Education Stories Entertainment Stories First-Person Stories Focus Pieces Follows Food Features History Pieces How-To Articles or Service Journalism Human-Interest Stories Labor Disputes Medical News Meeting Stories Obituaries Personality Profiles Political Stories Press-Release Stories Question-and-Answer Interviews Religion Stories Reviews Science and Health Stories Seasonal Features Speech Stories Sports Stories Travel Pieces War Stories Weather Stories   Part 3 The Visual Side of Editing   Chapter 9: Writing Headlines, Titles, Captions and Blurbs Getting People to Read Some Thoughts on Headlines The Headline-Writing Process How to Write the Headline Title Heads in Magazines Headlines and Titles for the WEB Blurbs and Captions   Chapter 10: Using Photos, Graphics and Type Editing for Graphic Appeal Using Photos Using Information Graphics Using Type   Part 4 Editing for Different Media   Chapter 11: Editing Newspapers Editing the Wires Designing the Newspaper   Chapter 12: Editing Magazines and Newsletters What Is A Magazine? Magazine Design Graphic Styling Alternatives What is a Newsletter? How to Make Money With A Newsletter Newsletter Design   Chapter 13: Editing for the Web Layers and Links Online Journalism and Credibility Other Sources of Information The Online Editor The Web’s Importance Designing for the Web Online Media and the Future   Chapter 14: Editing for Broadcast Media Sources of Copy Preparation of Copy Broadcast Style Taste Soundbites Television News Copy Formats   Chapter 15: Editing in Other Fields Job Opportunities in Public Relations and Advertising Public Relations Print Advertising Broadcast Advertising Jobs in Book Publishing  


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Product Details
  • ISBN-13: 9780205953660
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Pearson
  • Language: English
  • Weight: 816 gr
  • ISBN-10: 0205953662
  • Publisher Date: 01 May 2013
  • Binding: SA
  • No of Pages: 368


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Art of Editing in the Age of Convergence, The, Plus MySearchLab with eText -- Access Card Package
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