Graphic Design History Plus MySearchLab with eText -- Access Card Package

A Fresh Look at the History of Graphic Design   Graphic Design History, 2nd edition is a critical approach to the history of graphic design. Organized chronologically, the book demonstrates the connection to the current practices of graphic arts, visual expression, and design with its engaging narrative and special features.   With new images, chapter revisions, and features like Tools of the Trade, the authors stay true to connecting what designers do every day to a history of innovative graphic forms and effects. Instructor PowerPoints featuring nearly all of the images from the text make class preparation easier than ever with this new edition.   A better teaching and learning experience This program will provide a better teaching and learning experience– for you and your students. Here’s how: Improve Critical Thinking — Chapters are framed by critical issues and historical themes so that students can fully grasp an understanding of the history of graphic design.  Engage Students — Timelines and images with detailed captions easily highlight relevant information for students. Support Instructors —  high resolution PowerPoint are available for this text.

Table of Contents:
In this Section: 1. Brief Table of Contents 2. Full Table of Contents 1. BRIEF TABLE OF CONTENTS   Chapter 1    From Prehistory to Early Writing 35,000—500 BCE   Chapter 2    Classical Literacy 700 BCE—400 CE Chapter 3    Medieval Letterforms and Book Formats 400—1450    Chapter 4    Renaissance Design: Standardization and Modularization in Print 1450—1660 Chapter 5    Modern Typography and the Creation of the Public Sphere 1660—1800   Chapter 6    The Graphic Effects of Industrial Production 1800—1850 Chapter 7  Mass Mediation 1850—1900s Chapter 8  Formations of the Modern Movement 1880s—1910s Chapter 9  Innovation and Persuasion 1910—1930 Chapter 10  The Culture of Consumption 1920s—1930s    Chapter 11  Public Interest Campaigns and Information Design 1930s—1950s    Chapter 12  Corporate Identities and International Style 1950s—1970s    Chapter 13  Pop and Protest 1960s—1970s Chapter 14  Postmodernism in Design 1970s—1980s and Beyond   Chapter 15  Digital Design 1970s—2000s Chapter 16  Graphic Design and Globalization    2. FULL TABLE OF CONTENTS   Chapter 1: From Prehistory to Early Writing 35,000—500 BCE    Mark-making Prehistory Proto-writing Early writing The spread of writing as idea and script The alphabet Conclusion Timeline Tools of the trade   Chapter 2: Classical Literacy 700 BCE—400 CE   Variations of literacy and the alphabet The function of graphic codes Models of writing: gestural and constructed Writing at the end of the Classical age Conclusion Timeline Tools of the trade   Chapter 3: Medieval Letterforms and Book Formats 400—1450   Medieval culture and graphic communication Graphic media and contexts The codex book Letterforms, manuscript hands, and pattern books Graphic forms of knowledge Publishing communities and graphic arts Conclusion Timeline Tools of the trade   Chapter 4: Renaissance Design: Standardization and Modularization in Print 1450—1660    Early print design Graphic communication in Renaissance culture Print technology and type design Graphic forms of knowledge Conclusion Timeline Tools of the trade   Chapter 5: Modern Typography and the Creation of the Public Sphere 1660—1800 Printed matter and the public sphere Newsbooks, broadsheets, and newspapers Politics and the press Graphic arts and design Modern type design On the edge of industrialization Conclusion Timeline Tools of the trade   Chapter 6: The Graphic Effects of Industrial Production 1800—1850    Industrialization and visual culture Illustrated papers Book design for mass production Printing images Advertising design and typography Fine art and graphic art Critical issues Conclusion Timeline Tools of the trade   Chapter 7: Mass Mediation 1850—1900s    Printed mass media Changes in print technology Changing patterns in the use of graphic media Media networks Graphic design and advertising Posters and public space Conclusion Timeline Tools of the trade   Chapter 8: Formations of the Modern Movement 1880s—1910s    Responses to industrialism Arts and Crafts publications Arts and Crafts dissemination Art Nouveau Jugendstil Viennese design Decadence and Aestheticism The private press movement and modern design Integration of design and industry Conclusion Timeline Tools of the trade   Chapter 9: Innovation and Persuasion 1910—1930    Visual culture and avant-garde design The graphic impact of Futurism and Dada From experiment to principles Propaganda and mass communication studies Graphic persuasion and its effects Institutionalizing graphic design Conclusion Timeline Tools of the trade   Chapter 10: The Culture of Consumption 1920s—1930s   Designing the modern lifestyle Modern style in graphic design Consumer culture The profession Conclusion Timeline Tools of the trade   Chapter 11: Public Interest Campaigns and Information Design 1930s—1950s   Public interest and education Photojournalism and documentary Wartime propaganda Wartime information Commercial and technical uses of information design Information analysis and design process Conclusion Timeline Tools of the trade   Chapter 12: Corporate Identities and International Style 1950s—1970s    Image and identity systems International style Style, systems, and graphic design concepts Technology The profession Conclusion Timeline Tools of the trade   Chapter 13: Pop and Protest 1960s—1970s    Pop culture and style Self-conscious graphic design Slick surfaces and high production values Counterculture and the alternative press Revolutionary culture and protest Changes in the profession Critical vocabulary Conclusion Timeline Tools of the trade   Chapter 14: Postmodernism in Design 1970s—1980s and Beyond  Postmodern styles Postmodern consumption and conservatism Critical theory and postmodern sensibility Postmodernism and activism Changes in the profession Conclusion Timeline Tools of the trade   Chapter 15: Digital Design 1970s—2000s    Digital technology: from punch cards and plotters to desktop computing Media transitions: type design and publications Fluidity and functionality The myth of immateriality and challenges of digital design Conclusion Timeline Tools of the trade   Chapter 16: Graphic Design and Globalization    Globalization and design Global encounters in design Global networks and technology Conclusion Timeline Tools of the trade  

About the Author :
Johanna Drucker is the Breslauer Professor of Bibliographical Studies at the University of California, Los Angeles. She has been on the faculty of Yale University, SUNY Purchase, Columbia University, and the University of Virginia, as well as holding a Mellon Faculty Fellowship at Harvard, a Fulbright Fellowship, and a Getty Fellowship. Her previous publications include The Alphabetic Labyrinth (1995), The Century of Artists’ Books (1995), The Visible Word (1994), and Sweet Dreams (2005). She is also known for her work as a book artist and visual poet.   Emily McVarish is Associate Professor of Graphic Design at California College of the Arts, where she teaches experimental typography and writing, design history and theory, and topical studios. A writer, designer, and book artist, she has maintained a hybrid practice in San Francisco since 1990. Her work has been exhibited internationally, published by Granary Books, and collected by Harvard University and the British Library, among other major libraries and museums. Her writing has been featured in Visible Language and Design and Culture.  

Review :
Good typeface choices and settings. It never feels text-heavy, so it visually makes for a non-threatening read, which is important for today's students. The use of the red text within each chapter helps to emphasis important concepts. The use of the timeline and list of tools at the end of each chapter is very good in placing graphic design within the larger context of human history. – John Luttropp, Montclair State University   An excellent critical overview. Somewhat inclined toward sweeping generalizations, but a refreshing re-calibration of graphic design history texts. – Peter Hall, University of Texas at Austin   Thorough, easy reading, it's almost like reading a "novel" it's so fascinating. The author's love for the subject matter shines through. – Grace Fowler, Palomar College