MyLab Speech with Pearson eText -- Standalone Access Card -- for Public Speaking
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MyLab Speech with Pearson eText -- Standalone Access Card -- for Public Speaking

MyLab Speech with Pearson eText -- Standalone Access Card -- for Public Speaking


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About the Book

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.   Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.   Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.   Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.   --This access code card gives you access to all of MySpeechLab’s grade-boosting resources...PLUS a complete e-book of your textbook! MySpeechLab is an interactive online solution for Public Speaking courses that combines multimedia, tutorials, simulations, tests, and quizzes to make learning fun!   As one of today's leading scholars in speech communication, David Zarefsky's revised edition offers "rhetorical workout" boxes to increase skills development, updated information technology to connect the theories and concepts of public speaking to everyday life and a "student's view" box so that students can learn from their peers. Public Speaking, places a strong emphasis on developing strategies and making choices. Reinforcing the idea that public speaking is a skill that can assist in helping students communicate in their personal, professional and social lives. Throughout the text, students are encouraged to think through and about the public speaking process, as well as consider the diversity of audiences, occasions, and speakers, enabling them to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful.

Table of Contents:
PART I:  Foundations of Public Speaking   1. Welcome to Public Speaking Why Study Public Speaking? Public Speaking and Communication The Public Forum The Rhetorical Situation Ethics: Respect for Audience, Topic and Occasion   2. Your First Speech Goals and Strategies for Your First Speech Strategies for Organizing Your Speech Outlining Your Speech Practicing Your Speech Presenting Your Speech Strategies for Overcoming Speech Anxiety   3. Presenting the Speech Characteristics of Effective Presentation The Voice in Presentation The Body in Presentation Modes of Presentation Practicing for Speech Presentation   4. Listening Critically Are You Really Listening? Strategies for Careful Listening Listening Critically Evaluating Speeches Critically   PART II: Invention and Development of the Speech   5. Analyzing Your Audience Checking Audience Demographics Respecting Audience Cultures Understanding Audience Psychology Strategies for Analyzing the Audience Analyzing Your Own Ethos   6. Choosing a Topic and Developing a Strategy What Makes a Good Topic? How to Choose a Good Topic Developing a Strategic Plan Developing the Purpose Statement and the Thesis Statement Analyzing the Thesis Statement   7. Researching the Speech Strategic Perspectives on Research Types of Supporting Material Tools for Locating Supporting Material Sources of Supporting Material Evaluating Evidence A Plan for Research Note Taking and Filing   8. Reasoning Proof, Support, and Reasoning Example Analogy Signs Cause Testimony Narrative Avoiding Errors in Reasoning Reasoning in Public Speaking   PART III:  Arrangement and Style in the Speech   9. Organizing the Speech: The Body Why is Organization Important? Selecting the Main Ideas Arranging the Main Ideas Selecting and Arranging Supporting Materials   10. Organizing the Speech: Introductions, Conclusions, and Transitions Introductions: Beginning the Speech Conclusions: Ending the Speech Transitions: Connecting the Elements of a Speech   11. Outlining the Speech From Ideas to Outline The Preparation Outline Sample Preparation Outlines The Presentation Outline Sample Presentation Outline    12. Achieving Style through Language What is Style? Defining Terms Appropriately Achieving Clarity, Rhythm, and Vividness Style and the Entire Speech Achieving Good Style   PART IV:  Uses of Public Speaking   13. Informing Planning Your Strategy Informative Strategies Encouraging Retention   14. Persuading Purposes for Persuasive Strategies Plan Your Strategy The Elaboration Likelihood Model Constraints on Effective Persuasive Speaking Strategic Resources for Specific Purposes General Strategic Resources Organizing Persuasive Speeches   15. Speaking with Visual Aids Benefits of Using Visual Aids Types of Visual Aids Visual Aid Media Preparing Visual Aids Using Visual Aids in the Speech   16. Occasions for Public Speaking Fitting Your Speech to the Occasion Deliberative Speaking Ceremonial Speaking Speeches Combining Deliberative and Ceremonial Goals   Appendix: Speeches for Analysis and Discussion


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Product Details
  • ISBN-13: 9780205797998
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Pearson
  • Language: English
  • ISBN-10: 0205797997
  • Publisher Date: 28 Jan 2010
  • Binding: LB
  • Weight: 50 gr


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MyLab Speech with Pearson eText -- Standalone Access Card -- for Public Speaking
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MyLab Speech with Pearson eText -- Standalone Access Card -- for Public Speaking
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