MyLab Communication with Pearson eText -- Standalone Access Card -- for Communication in Society

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.   Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.   Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.   Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.   --This access code card gives you access to all of MyCommunicationLab’s grade-boosting resources...PLUS a complete e-book of your textbook! MyCommunicationLab is an interactive online solution for Communication courses that combines multimedia, tutorials, simulations, tests, and quizzes to make learning fun! This is the product access code card for MyCommunicationLab and does not include the actual bound book.   Communication in Society explores communication in a larger, social context. Alberts, Martin and Nakayama developed a skills-based framework, to give the reader what they need to communicate effectively as an individual and as a member of society.   With a combined seventy years of communication studies experience, the authors provide the reader with a deeper understanding of communication theories and skills along with guidance on applying these skills across various settings with a primary focus on interpersonal and small group communication, as well as public speaking.

Table of Contents:
PART ONE: COMMUNICATION ESSENTIALS 1. Introduction to Human Communication The Importance of Studying Human Communication What Is Human Communication?                         Components of Human Communication Visual Summary 1.1: Key Components of Human Communication                     A Model of Human Communication: Human Communication in Society Communication Ethics Defining Communication Ethics Developing Communication Ethics Communication Ethics in Practice Summary Key Terms Chapter Review Questions Activities Web Activities Did You Know? Too Much Talk Can Lead to Problems Careers in Communication Communication in Society Communication in Society: Sexual Harassment Usually Starts With Inappropriate Comments Building Your Communication Skills Building a Framework for Thinking Ethically and Making Ethical Decisions   2. Perception and Its Role in Identity Development What is Perception?                         Selection                         Organization                         Interpretation                What is Identity? Identity Exists at Both the Individual and Societal Levels                                 Identities are Both Fixed and Dynamic Identities are Created through Interaction Identities Must Be Seen in Context  The Importance of Perception and Identity              The Individual, Perception and Identity                         Reflected Appraisals                         Social Comparison                         Self-Concept                         Visual Summary 2.1: Identity Development Through Communication The Individual, Perception, Identity and Society             Social Identities and Perception             Power, Perception and Identity             Culture, Perception and Identity            The Ethics of Perceiving and Communicating about Identities Skills for Improving Perception and Communication about Identities Summary Key Terms Chapter Review Questions Activities Web Activities Did You Know? The Ringtone Adults Cannot Hear Communication in Society Women Nose Ahead in Smell Test Building Your Communication Skills Communicating About Identities Refining Your Perceptual Processes   3. Verbal Communication What is Verbal Communication? The Importance of Verbal Communication Verbal Communication and the Individual Functions of Language Components of Language Visual Summary 3.1: Components of Language Influences on Verbal Communication The Individual, Verbal Communication, and Society Language and Perception Language and Power Power and Words Ethics and Verbal Communication Become Aware of the Power of Language Become Conscious of Your Language Use Improving Your Verbal Communication Skills Confirming and Disconfirming Communication  “I” Statements                          Summary                          Key Terms                          Chapter Review Questions                          Activities                          Web Activities Did You Know? Words of the Year A Little Poem Regarding Computer Spell Checkers                         Contemporary Slang                         Language Discrimination Communication In Society Mind Your (Terror) Language Building Your Communication Skills Avoiding Bias in Language   4. Nonverbal Communication What is Nonverbal Communication? The Importance of Nonverbal Communication Nonverbal Communication and the Individual Influences on Nonverbal Communication Nonverbal Codes Visual Summary 4.1: Proxemics The Functions of Nonverbal Messages Communicating Information Regulating Interaction Expressing and Managing Intimacy Establishing Social Control Signaling Service-Task Functions The Individual, Nonverbal Communication, and Society Nonverbal Communication and Power Nonverbal Communication, Prejudice, and Discrimination Ethics and Nonverbal Communication Improving Your Nonverbal Communication Skills Summary Key Terms Chapter Review Questions Activities Web Activities Did You Know? How Much Does Nonverbal Communication Contribute to Meaning? Territoriality: Maintaining Private and Public Spaces Communication In Society Etiquette for the World Traveler Building Your Communication Skills             Developing Sensitivity to Cross-Cultural Nonverbal Communication Five Tips for Enhancing Nonverbal Communication Skills   5. Listening What is Listening? Visual Summary 5.1: Stages of Listening The Importance of Listening Listening and the Individual                         Listening Styles Influences on Listening                         Barriers to Listening The Individual, Listening and Society                         Social Hierarchies                         Listening in Context                         Listening and Community Ethics and Listening Improving Your Listening Skills                         Become Aware                         Identify Poor Habits                         Strive for Mindful Listening Summary Key Terms Chapter Review Questions Activities             Web Activities Did You Know? Statistically Speaking, How Many People Are Deaf or Hard of Hearing? Communication In Society Effective Listening Skills of Managers Building Your Communication Skills                                 Three Strategies for Improving Listening Between Men and Women Combating the Top Ten Poor Listening Habits   6. Communication Across Cultures What is Intercultural Communication? The Importance of Intercultural Communication Increased Opportunities for Intercultural Contact Enhanced Business Effectiveness Improved Intergroup Relations Enhanced Self-Awareness Intercultural Communication and the Individual Intercultural Communication on the Borders Visual Summary 6.1: Border Dwellers Through Travel The Influence of Cultural Values on Communication A Dialectic Approach The Individual, Intercultural Communication, and Society Political, Historical, and Social Forces Intercultural Communication and Power Ethics and Intercultural Communication Improving Your Intercultural Communication Skills Increase Motivation Increase Your Knowledge of Self and Others Avoid Stereotypes                          Summary                          Key Terms                          Chapter Review Questions                          Activities Web Activities Did You Know? Meeting Other Travelers Adds Depth to Argentina Visit Zuni Eagle Aviary Is a Beautiful Sign Communication In Society TV Reality Not Often Spoken of: Race Building Your Communication Skills Sobering Advice for Anyone Contemplating a Cross-Cultural Marriage   7. Communication and New Technologies What is Computer Mediated Communication? The Importance of Computer Mediated Communication How Does Computer Mediated Communication Impact Our Communication Choices?                         Media Deficit Theory                         Visual Summary 7.1: Media Richness Theory                         Media Augmentation Theory                         Social Network Theory Computer Mediated Communication and the Individual                         Managing Identity                         Relationship Development The Individual, Communication Technology and Society                         Gender, Age, Ethnicity, and Technology Use Power, Access, and the Digital Divide                         Globalization and the Digital Divide                         Closing the Digital Divide Ethics and Computer Mediated Communication                         Ethics and Online Identity                         Building Relationships Online Improving your Computer Mediated Communication Skills Email Etiquette Cell Phone Etiquette Evaluating Internet Information Summary Key Terms Chapter Review Questions Activities Web Activities Did You Know? Employers Admit to Disqualifying Candidates Due to Facebook Content The Ten Commandments of Computer Ethics Communication In Society Love in the Age of Social Networking Building Your Communication Skills                         Guidelines for Using Social Networking Sites Safety Tips for Online Dating Guidelines for Voice and Text Messaging   PART TWO: COMMUNICATING IN DYADS 8. Interpersonal Communication Processes What is Interpersonal Communication?             Interpersonal Communication Involves Interdependent Parties             Interpersonal Communication Exists on a Continuum Interpersonal Communication is Relational The Importance of Interpersonal Communication and Relationships Interpersonal Communication, Relationships and the Individual Influences on Relationship Development  Models of Relationship Development  Visual Summary 8.1: The Dialectical Model of Relationship Development Communicating in Friendship and Romantic Relationships       Society, Power, Courtship, and Marriage             Ethics and Interpersonal Communication Improving Your Maintenance Skills In Long-Distance Friendships Frequency of Interaction Openness Positivity Social Support             Summary Key Terms Chapter Review Questions Activities Web Activities Did You Know? DNA Dating Site Predicts Chemical Romance Women’s and Men’s Flirtation Behaviors Differ Communication In Society Race and Romantic Relationships in the United States Building Your Communication Skills             Strategies for Maintaining Long-distance Romantic Relationships. Initiating a Conversation   9. Communication in Close Relationships What are Relationship Challenges? The Importance of Managing Relationship Challenges The Individual and Relationship Challenges Developing Social Influence Skills Managing Aversive Communication Interactions Visual Summary 9.1: Influences on the Perceived Hurtfulness of a Message Managing Threats to Relationships        The Individual, Relationship Challenges and Society Society, Sex Roles and Relationship Challenges Society, Emotion and Relationship Challenges Cultural Influences on Relationship Challenges Ethics and Relationship Challenges Improving Your Ability to Manage Summary Key Terms Chapter Review Questions Activities Web Activities Did You Know?                         Recognizing a Potential Batterer Communication In Society                         Abused Men: The Silent Victims of Domestic Violence Building Your Communication Skills Responding to a Partner’s Infidelity Preventing Sexual Coercion   10. Communication and Conflict What is Conflict?                         Interdependence                         Interests                         Incompatibilities                         Limited Resources The Importance of Managing Conflict Effectively The Individual and Conflict Management What Purposes Does Conflict Serve? What Causes Conflict?                         Responding to Conflict: Strategies and Styles                         Choosing a Conflict Style Emotion Problematic Conflict Interactions Visual Summary 10.1: Gottman’s Cascade Model and the Four Horsemen of the Apocalypse The Individual, Conflict Management, and Society                                 Power Culture Ethics and Conflict Management                                               Improving Your Conflict Management Skills                         A Strategic Approach to Conflict Management The Competence Model of Conflict Summary Key Terms Chapter Review Questions Activities Web Activities Did You Know? He Who Cast the First Stone Probably Didn’t Communication In Society Actor Makes the Wrong Call Building Your Communication Skills                         How to Apologize Six Keys to Improve Your Relationship                         Principles of Interpersonal Conflict   PART THREE: COMMUNICATING IN GROUPS 11. Small Group Communication Processes What Is Small Group Communication? A Small Number of People A Common Purpose A Connection with Each Other An Influence on Each Other The Importance of Small Group Communication Reasons to Study Small Group Communication Advantages and Disadvantages of Group Work Small Group Communication and the Individual Types of Communication Roles Visual Summary 11.1: Roles in Groups Effective Small Group Communication The Individual, Small Group Communication, and Society Power and Group Communication Cultural Diversity and Small Group Communication Ethics and Small Group Communication Improving Your Small Group Communication Skills                          Summary                          Key Terms                          Chapter Review Questions                          Activities Web Activities Did You Know? Procedures That Help Groups Agree Communication In Society Is Collaboration the Future of Invention? Building Your Communication Skills                     Identifying Roles in Group Situations How to Handle Conflicts in Meetings   12. Leadership and Group Decision-Making What is Leadership? The Importance of Leadership Leadership and the Individual                         The Role of Communication in Leadership Influences on Leadership Theories of Leadership                         Functional Theory                         Style Theory Visual Summary 12.1: Leadership Styles                         Transformational Leadership Theory                         Servant Leadership Theory Toxic Leadership The Individual, Leadership and Society Ethics and Leadership Becoming a More Effective Leader Summary Key Terms Chapter Review Questions Activities Web Activities Did You Know? Leadership is an Influence Relationship   Communication In Society Mandela’s Eight Lessons of Leadership Building Your Communication Skills                         Leading Diverse People     PART FOUR: SPEAKING IN PUBLIC 13. Topic Selection and Speech Development What Is Public Speaking? The Importance of Speaking in Public Establishing Your Reasons for Speaking in Public Identifying Your General Purpose Generating and Selecting Your Topic Identifying Your Specific Purpose Analyzing and Relating to Your Audience What Does Your Audience Knows About Your Topic? Who Is Your Audience? What Does Your Audience Know About You? What Does Your Audience Expect From You? Developing Your Speech Narrowing your Topic Determining Your Main Points Identifying your Thesis Statement Finding Supporting Materials Organizing Your Speech                         Developing the Body of Your Speech                         Creating Your Outline Developing Transitions, Introductions, and Conclusions             Visual Summary 13.1: Developing Your Speech Becoming an Ethical Public Speaker Summary Key Terms Chapter Review Questions Activities Web Activities Did You Know? Selected Search Engines and Databases Communication In Society Bill Gates, The Great Communicator? Building Your Communication Skills             Communication Event Checklist   14. Speech Delivery What Is Delivery? The Importance of Speech Delivery Key Issues in Effective Speech Delivery Overcoming Anxiety Setting the Tone Considering Language and Style Incorporating Visual Aids Being Aware of Time Limits Choosing a Delivery Method Projecting a Persona Practicing your Speech Visual Summary 14.1: Key Issues in Effective Speech Delivery The Individual, Speech Delivery, and Society                         Ethos, Pathos and Logos Ethical Speech Delivery Use Language Sensitively Use Visual Aids Carefully Respect Time Limits Summary Key Terms Chapter Review Questions Activities Web Activities Did You Know? PowerPoint Tips Communication In Society Be Cautious With Humor Building Your Communication Skills             Try Relaxing Breathing Exercises             The Importance of Dress             Stylistic Devices             Visual Aids Checklist   15. Informative Speaking What is Informative Speaking? The Importance of Informative Speaking Informative Versus Persuasive Speaking             Visual Summary 15.1: Informative versus Persuasive Speaking Types of Informative Speeches Speeches About “Objects” Speeches About Processes Speeches About Events Speeches About Concepts Organizing Informative Speeches Using a Chronological Pattern Using a Geographical/Spatial Pattern Using a Topical Pattern Tips for Speaking Informatively Include Information that Is Accurate and Objective Include Facts that Are Truthful and Can Be Corroborated Include Ideas that are Accessible to Your Audience Include Visual Aids that Clearly and Accurately Describe Facts Respect the Ideas of Your Audience Ethics and Informative Speaking Sample Informative Speech in Outline Form Summary Key Terms Chapter Review Questions Activities Web Activities Did You Know? Four Types of Informative Speeches Communication In Society Informing the Public About the H1N1 Outbreak Building Your Communication Skills             Checklist for Fact Finding   16. Persuasive Speaking What is Persuasive Speaking? The Importance of Persuasive Speaking The Power to Persuade             Visual Summary 16.1: The Power to Persuade                         The Power of Ethos                         The Power of Logos                         The Power of Pathos Types of Persuasive Speeches Speeches to Impact the Audience’s Attitudes Speeches to Impact the Audience’s Beliefs Speeches to Impact the Audience’s Values Speeches to Impact the Audience’s Behavior Organizing Persuasive Speeches Using a Problem-Solution or Problem-Solution-Action Pattern Using a Claim Pattern                         Using Monroe’s Motivated Sequence Tips for Speaking Persuasively Select a Topic Appropriate to Persuasion Organize Your Thesis as a Statement of Fact, Value, or Policy Establish Credibility Through the Quality of Your Sources Avoid Misusing Persuasive Language Persuasive Speaking and Ethics Summary Key Terms Chapter Review Questions Activities Web Activities Did You Know?             The Boomerang Effect             Fallacies of Reasoning Communication In Society             The Return of Public Deliberation? Building Your Communication Skills             Research Checklist