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Complete Typographer, The

Complete Typographer, The


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About the Book

This hands-on design guide helps students build a foundation for the development of an individual typographic sensibility by providing a brief outline of the evolution of type, an introduction to the language and terminology of type and type setting, fundamental rules and conventions of professional practice, and key decisions on type selection and page layout. More typefaces are now readily available to a wider public than at any time in the past—this book presents a basis for the confident and informed exploration of a rich and vivid medium that continues to play a fundamental role in human communication.

Table of Contents:
6 Introduction 7 How to use this book Chapter 1 8 The history of type 10 Early movable type 12 The development of printing 16Offset lithography and photosetting 18The digital age Chapter 2 22 Categories of type 24 Typeface classification 26 Humanist 32 Garalde 40 Transitional 44 Didone 52 Slab Serif 58 Grotesque 62 Humanist Sans 66 Neo-Grotesque 72 Geometric Sans 78 Glyphic 84 Blackletter 88 Script, Italic and Chancery 94 Decorated and Ornamental 98 Beyond classification Chapter 3 104 Working with type 106 The typeface 110 Measurement 112 Typographic space 114 Special features 118 Selecting type 122 Alignment 126 Differentiation 128 Combining typefaces 130 Page layout 136 The grid 138 Display typography 146 Typography for the screen 150 Environmental typography 154 Hand-drawn type 158 Building a collection Chapter 4 160 Catalogue of type 180 Usage 184 Glossary 186 Resources 188 Index 192 Credits

About the Author :
Will Hill is Senior Lecturer in Graphic Design at Cambridge School of Art, Anglia Ruskin University (UK).  Prior to entering full-time academic employment in 1993, he had 17 years experience as a freelance designer in London, during which time he worked for many of the city's leading publishers, journals, agencies and design consultancies.  He is a member of Atypi (the Association of Typographique Internationale) and has written a number of papers on typography for international design and communication journals.


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Product Details
  • ISBN-13: 9780205759798
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Pearson
  • Height: 263 mm
  • No of Pages: 192
  • Spine Width: 22 mm
  • Width: 260 mm
  • ISBN-10: 0205759793
  • Publisher Date: 27 Aug 2010
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Weight: 1190 gr


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