MyLab Search with Pearson eText -- Standalone Access Card -- for Communication Counts

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.   Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.   Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.   Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.   --This is the product access code card for MySearchLab and does not include the actual bound book.   Updated in a new 2nd edition, Communication Counts teaches students that the skills and theories they learn in the basic communication course can be linked and applied to their college, career, and life experiences. Relevant for both traditional and nontraditional students, readers from all walks of life will see the immediate affective correlation to their lives which, in turn, will help to improve student motivation for the course and enhance student learning.

Table of Contents:
Unit I: Essential Communication Elements  Chapter 1: Appreciating and Understanding Human Communication Graphic Organizer Learning Outcomes Thinking About Communication Learning About Communication Linking Ethics and Communication Becoming a Competent and Ethical Communicator in College, Career, and Life Summary Questions for Discussion Exercises Key Terms              Chapter 2: Perception: Self, Others and Communication Graphic Organizer Learning Outcomes Understanding the Process of Perception Facing Perceptual Challenges Connecting Perception and Communication: A Reciprocal Relationship Improving Your Perceptual Skills Enacting Competent and Ethical Perception in College, Career, and Life Summary Questions for Discussion Exercises Key Terms   Chapter 3:  Effective Listening Graphic Organizer Learning OutcomesOvercoming Our Reluctance to Listen Learning to Listen Effectively Reaping the Rewards of Listening Using Listening to Enhance Learning Becoming a Competent and Ethical Listener in College,Career, and Life Summary Questions for Discussion Exercises Key Terms   Chapter 4: Verbal Communication and Language Graphic Organizer Learning Outcomes Understanding Verbal Communication Identifying the Properties of Language Recognizing the Power of Language Connecting Language and Gender Connecting Language and Culture Using Language Competently and Ethically in College, Career, and Life Summary Questions for Discussion Exercises Key Terms   Chapter 5: Nonverbal Communication Graphic Organizer Learning Outcomes Understanding Nonverbal Communication Identifying the Properties of Nonverbal Communication Classifying the Types of Nonverbal Communication Connecting Nonverbal Communication and Gender Connecting Nonverbal Communication and Culture Becoming a Competent and Ethical Nonverbal Communicator in College, Career, and Life Summary Questions for Discussion Exercises Key Terms   Unit II: Interpersonal Communication Chapter 6: Understanding Interpersonal Communication Graphic Organizer Learning Outcomes Recognizing the Difference Between Impersonal and Interpersonal Communication Understanding Intimacy as a Key Concept of Interpersonal Communication Identifying the Stages of Relationship Development and Dissolution Developing Releationships Between Professors and Students Connecting Gender and Intepersonal Communication Connecting Culture and Interpersonal Communication Becoming a Competent and Ethical Interpersonal Communicator in College, Career, and Life Summary Questions for Discussion Exercises Key Terms   Chapter 7: Practicing Effective Interpersonal Communication Graphic Organizer Learning Outcomes Acknowledging the “Reality” of Relationships Understanding Interpersonal Communication Dialectics Applying Interpersonal Dialectics to Families Applying Interpersonal Communication Dialectics to Friendships Applying Interpersonal Communication Dialectics to College Applying Interpersonal Communication Dialectics to Communities Managing Conflict in Interpersonal Relationships Creating More Assertive Relationships Building Competent and Ethical Interpersonal Relationships in College, Career, and Life Summary Questions for Discussion Exercises Key Terms   Unit III: Public Communication      Chapter 8: Public Speaking: Process, Purposes, Topics, and Audiences Graphic Organizer Learning Outcomes Studying Public Speaking Understanding the Process of Public Speaking Identifying Public Speaking Purposes Selecting a Subject Selecting a Topic Relating a Topic to Purposes Writing a Thesis Statement Gathering Information Conducting Interview and Recording Personal Observations Evaluating Materials Identifying Different Types of Speeches Becoming a Competent and Ethical Public Speaker in College, Career, and Life Summary Questions for Discussion Exercises Key Terms   Chapter 9:  Organization, Supporting Material, Delivery, and Visual Aids Graphic Organizer Learning Outcomes Organizing Your Ideas Outlining for Effective Speaking Identifying Patterns of Organization Understanding the Parts of a Speech Gathering Supporting Materials Citing Sources Using Visual Aids to Enhance Delivery Delivering Your Speech Effectively Dealing With Communication Apprehension Preparing for Effective Delivery Achieving Competent and Ethical Speech Delivery in College, Career, and Life The Importance of Organizational Skills for College Learning and Life Summary Questions for Discussion Exercises Key Terms   Chapter 10: Informative Speaking Graphic Organizer Learning Outcomes Defining Informative Speaking Identifying Types of Informative Speeches Organizing Informative Speeches Becoming an Effective and Ethical Informative Speaker Understanding the Value of Informative Speaking for College, Career, and Life Summary Questions for Discussion Exercises Key Terms   Chapter 11: Persuasive Speaking Graphic Organizer Learning Outcomes Defining Persuasion Understanding the Role of Attitudes in Persuasion Building Persuasive Credibility Crafting Persuasive Messages Identifying Types of Persuasive Speeches Organizing Persuasive Speeches Becoming a Competent and Ethical Persuasive Speaker in College, Career, and Life   Unit IV: Groups, Organizations & Mass Communication                  Chapter 12: Groups in Discussion Graphic Organizer Learning Outcomes Understanding the Characteristics of Groups Distinguishing Between Indivdual Goals and Group Goals Identifying Types of Groups Determining Roles in Groups Understanding Leadership in Groups Tracing the Stages of Group Development Appreciating Culture, Values, and Gender in Groups Solving Problems in Groups Making Quality Decisions in Groups Becoming a Competent and Ethical Group Member in  College, Career, and Life Summary Questions for Discussion Exercises Key Terms                                                                                                                                  Chapter 13: Communication in Organizations Graphic Organizer Learning Outcomes Understanding the Importance of Communication in Organizations Appreciating Organizational Cultures Understanding Organizational Systems: The System Model Examining Communication Contexts in Organizations Confronting Challenges in Contemporary Organizations Identifying and Avoiding Sexual Harassment Using Technology in Organizations Preparing for the Job Market Early in College Putting Organizational Communication Into Practice in College, Career, and Life Summary Questions for Discussion Exercises Key Terms                                                 Chapter 14:  Mass Communication and Computer Mediated Communication Graphic Organizer Learning Outcomes Understanding the World of Mediated Mass Communication Identifying Characteristics of Mediated Communication Examining Effects of Mass Communication Thinking About Computer Mediated Communication and Social Media Evaluating Blogs and the Changing Face of News Being a Critical Consumer of Media Becoming a Competent and ethical Mediated and Mass Communicator in College, Carrer, and Life Summary                                 Scenario Questions for Discussion Exercises Key Terms