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Home > Reference > Interdisciplinary studies > Communication studies > Global Communication: Theories, Stakeholders, and Trends
Global Communication: Theories, Stakeholders, and Trends

Global Communication: Theories, Stakeholders, and Trends


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About the Book

This ground-breaking book portrays international communication from differing perspectives by examining a number of major trends, stakeholders, and global activities emerging in the communication field. Using major media stakeholders like CNN, MTV, AOL/Time Warner, BBC, and the music industry, Global Communication provides new insights into the international factors affecting media. The book is organized around two main theories: electronic colonialism and world system theory. Electronic colonialism outlines the global impact and significance of trends across the communication sector, while world system theory categorizes the nations into three levels — core, semi-peripheral, and peripheral nations — in terms of global hardware and software production. The book concludes with a discussion of the potential impact of industry changes and the blending of old and new media.

Table of Contents:
Most Chapters begin with “Introduction” and end with “Conclusions” and “End Notes.” Preface. About the Author. 1. International Communication. Latin American Media. New World Information and Communication Order (NWICO). Electronic Colonialism Theory (ECT). World System Theory (WST). The Connection: Electronic Colonialism and World System Theories. Breadth of the Problem. 2. The Global Media and Development Research Traditions. Development Journalism/Communication. The Economic Growth Model. The Research Traditions. Western Research Failings. New Departures. Post Script. 3. American Multi-Media Giants. America Online (AOL) Time-Warner Entertainment (TWE). Viacom. Disney. General Electric. AT&T. 4. Global Communication Systems: Non-U.S. Stakeholders. Cultural Imperialism. The United States of Europe. News Corporation (Australia). STAR TV (Asia). Hollinger (Canada). CanWest Global Communication Corp. (Canada). WETV (Canada). Aboriginal People's Television Network (Canada). Grupo Televisa (Mexico). Sony (Japan). 5. Global Issues, Music and MTV. Global Television. International Music Industry. MTV: The Dominant Global Music Connection. 6. CNN: International Role, Impact and Global Competitors. CNN. British Broadcasting Corporation (BBC). Deutsche Welle. EuroNews. U.S. Department of State and IBB. Voice of America (VOA). WORLDNET Television and Film Service. Office of Cuba Broadcasting. Postscript. 7. The Roles of Global News Services. Reuters. Associated Press. UPI. Agence France Presse. Bloomberg. Dow Jones. Xinuha. Inter Press Services. 8. The Role of Global Advertising. WPP Group. Omnicon Group, Inc. Interpublic Group. Dentsu, Inc. Publicis Group. B COM 3 Group. Havas Advertising. Cordiant. 9. The Message: Role of International Organizations. UNESCO: The Backdrop for the NWICO Debates. 10. The Medium: Global technologies & Organizations. International Telecommunications Union (ITU). Intelsat. ITU's Changing Role and Expectations. Comsat Corporation. World Trade Organizations (WTO). Organization for Economic Cooperation and Development (OECD). 11. Internet. Background. World Wide Web. Impact of the Internet. Internet and Global Television Issues. Internet and Hollywood Films. Internet Users. Computer Viruses. 12. Summary and Conclusions. Summary. NWICO. Electronic Colonialism Theory (ECT). World System Theory (WST). ECT - WST. References. Index.


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Product Details
  • ISBN-13: 9780205156351
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Pearson
  • Height: 230 mm
  • No of Pages: 288
  • Sub Title: Theories, Stakeholders, and Trends
  • Width: 153 mm
  • ISBN-10: 0205156355
  • Publisher Date: 14 Feb 2002
  • Binding: Paperback
  • Language: English
  • Spine Width: 20 mm
  • Weight: 461 gr


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