Mastering Public Speaking

Updated it its 8th edition, Mastering Public Speaking equips readers with a firm grounding in the “hows” and “whys” of public speaking by providing an ideal balance of theory and skills while placing important emphases on critiquing, ethics, and critical thinking.  Written in a casual, lively style and clearly organized, the eighth edition of Mastering Public Speaking builds on its previous success. The first public speaking book to devote an entire chapter to ethics, the eighth edition continues its popular and distinctive emphasis on the ethical contract between speaker and listener.

Table of Contents:
Chapter 1: An Introduction to Public Speaking 1 Why Study Public Speaking? 2 Definitions of Communication 4 Levels of Communication 6 Elements of Communication 9 The Public Speaker as Critical Thinker 12 •  Theory into Practice: Thinking about Speaking 14   Chapter 2: The Ethics of Public Speaking 16 Definition of Ethics 18 Principles of Ethics 19 Ethical Speaking 20 Ethical Listening 23 Fair Use Guidelines 25 Plagiarism 26 •  Theory into Practice: How to Avoid Plagiarism 30 Civility in the Classroom   Chapter 3: Speaking Confidently 32 Recognize That Speaker Nervousness Is Normal 34 Control Speaker Nervousness 37 Learn How to Build Speaker Confidence    37 •  Theory into Practice: Gaining Perspective 42 Prepare Your First Speech 43   Chapter 4: Listening to Speeches 52 The Importance of Listening 55 Listening versus Hearing 55 The Process of Listening 57 Obstacles to Effective Listening    59 Promoting Better Listening 60 Speaking with Confidence: Jodie Moody Radford University Theory into Practice:   Chapter 5: Analyzing Your Audience 74 Recognize the Value of Audience Diversity 76 Analyze Your Audience before the Speech 78 •  Theory into Practice: Using an Audience Questionnaire 89 Analyze Your Audience during the Speech 88 Analyze Your Audience after the Speech 91   Chapter 6: Selecting Your Speech Topic 94 Generate Ideas 96 Research-Generated Topics 101 Select Your Topic Focus Your Topic 102 Determine Your General Purpose 105 Formulate Your Specific Purpose 106 Word Your Thesis Statement 107   Chapter 7: Researching Your Topic Assess Your Personal Knowledge Develop Your Research Plan Collect Your Information Theory Into Practice: Evaluating Internet Resources Record Your Information Conclude Your Search   Chapter 8: Supporting Your Speech Purposes of Supporting Materials Types of Supporting Materials Tests of Evidence Citing Your Sources Theory Into Practice: Information for Oral Footnotes   Chapter 9: Organizing the Body of Your Speech Formulate an Organizing Question Divide the Speech into Key Ideas Develop the Key Ideas Theory Into Practice: Applying the “4 S’s” Connect the Key Ideas   Chapter 10: Introducing and Concluding Your Speech Organize the Introduction of the Speech Organize the Conclusion of the Speech Theory Into Practice: Outward Method of Speech Development   Chapter 11: Outlining Your Speech Functions of Outlining Principles of Outlining Stages of Outlining Theory Into Practice: Visual Brainstorming   Chapter 12: Wording Your Speech Functions of Language Principles of Effective Language Use Theory Into Practice: Keys to Effective Oral Style   Chapter 13: Delivering Your Speech 224 Principles of Nonverbal Communication 226 Methods of Delivery 227 Qualities of Effective Delivery 230 Elements of Vocal Delivery 231 Elements of Physical Delivery 235 Theory into Practice: Dressing for Address 236   Chapter 14: Using Presentational Aids    242 The Importance of Using Presentational Aids 244 Types of Presentational Aids 246 Projection of Presentational Aids 252 Theory into Practice: Designing Visual Aids 254 Strategies for Using Presentational Aids 253 •  Ethical Decisions: Fair Use or Copyright Infringement 257   Chapter 15: Speaking to Inform 260 Characteristics of a Speech to Inform 262 Informative Speech Topics 264 Guidelines for Speaking to Inform 271 Theory into Practice: Organizing Informative Speeches 272 Annotated Sample Speech: Renaissance Fairs: The New Vaudeville 276   Chapter 16: The Strategy of Persuasion 280 The Importance of Persuasion 282 A Definition of Persuasion 283 Types of Influence 283 Types of Persuasive Speeches 285 Persuasive Speaking Strategies 286 Theory into Practice: Developing Emotional Appeals 295   Chapter 17: The Structure of Persuasion 298 Making and Refuting Arguments 300 Types of Argument 302 Theory into Practice: Testing Your Arguments 309 Fallacies of Argument 309 Selecting Propositions for Persuasive Speeches 315 Monroe’s Motivated Sequence 317 Annotated Sample Speech: Sustainable Giving 319   Appendix A: Giving and Receiving Criticism