Making Business Decisions
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Making Business Decisions

Making Business Decisions


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About the Book

Working with real case studies of successful international and American companies, students gain insight into business practices, develop cultural awareness, and get a feel for the excitement and challenge of working in today¿s global business world.

Table of Contents:
Unit 1               Kentucky Fried Chicken Corporation                         Adapting to the Japanese Market                           Product: Fast-Food Restaurants                         Themes: Franchising; Marketing Internationally                         Writing: Business Proposal (Introductory Lesson)     Unit 2               Johnson & Johnson Consumer Products, Inc.                         Making Ethical Decisions in Business                           Product: Pharmaceuticals                         Themes: Crisis Management: Public Relations; Ethics in Business                         Writing: Business Letter (Introductory Lesson)     Unit 3               Ben & Jerry’s Homemade, Inc.                         Developing a Compensation Policy                           Product: Ice Cream                         Themes: Employer-Employee Relations; Socially Responsible Business                         Writing: Interoffice Letter (Introductory Lesson)     Unit 4               Levi Strauss & Co.                         Applying Market Research to New Product Development                           Product: Clothing                         Themes: Market Research; Saving a Failing Product                         Writing: Interoffice Letter     Unit 5               Stew Leonard’s Dairy Store                         Satisfying the Supermarket Customer                           Product: Groceries                         Themes: Retail Sales; Listening to the Customer                         Writing: Business Letter; Suggestions     Unit 6               Airbus Industry and the Boeing Company                         Negotiating International Trade Agreements                           Product: Airplanes                         Themes: Government/Industry Relations; International Trade                         Writing: Interoffice Letter     Unit 7               Kidselebration, Inc.                         Expanding a Small Children’s Products Business                           Product: Children’s Music Tapes                         Themes: Copyrights and Trademarks; Creating New Products and Markets                         Writing: Business Letter     Unit 8               Akzo n.v.                         Responding to Environmental Concerns in Europe                           Product: Chemicals, Paints, Fibers, and Pharmaceuticals                         Themes: Environmental Regulation; Balancing Profits and Environmental                                     Protection                         Writing: Business Letter     Unit 9               Perdue Farms, Inc.                         Designing an Advertising Campaign                           Product: Poultry                         Themes: Cultural Elements in Advertising; Designing Effective Advertisements                         Writing: Storyboard     Unit 10             Crosby Valve & Cage Company                         Choosing a Latin American Manufacturing Base                           Product: Valves for Steam, Gas, and Liquids                         Themes: Cultural Elements in Advertising; Designing Effective Advertisements Writing: Storyboard   Appendix A:   Answer Key for Reviewing Background Information and Vocabulary                                                 Appendix B:    Information for Exercise 5 Paired Activities                           Appendix C:   Negotiating Strategies                           Tapescript


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Product Details
  • ISBN-13: 9780201592818
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Pearson Education (US)
  • Height: 256 mm
  • No of Pages: 163
  • Weight: 330 gr
  • ISBN-10: 0201592819
  • Publisher Date: 01 Jan 1994
  • Binding: Hardback
  • Language: English
  • Spine Width: 11 mm
  • Width: 204 mm


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Making Business Decisions
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Making Business Decisions
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