Global Strategic Management
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Global Strategic Management

Global Strategic Management


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About the Book

Global Strategic Management 3e provides a clear insight into the corporate strategies of organizations operating on a global scale and explains the analysis, decision-making, and development processes behind securing competitive advantage. Every chapter offers a diverse range of case studies designed to illustrate strategic management theory in a real-world context, as well as encourage critical reflection and discussion of key ideas. Examples range from large international organizations including Ikea, Google, and Ferrari, to the strategies of businesses from emerging and developing economies such as China, Poland, and Nigeria. Key concept boxes, further reading, and discussion questions ensure students can check their progress and develop their understanding throughout. As a result, the book equips the reader with a firm grasp of the core concepts required for academic success and develops those critical thinking and decision-making skills that are essential for future employment. Online Resources Global Strategic Management 3e is supported by fully integrated online resources. For students: - Test your understanding and receive instant feedback with our range of multiple-choice questions - Connect to relevant management sites, resources, and videos using chapter-by-chapter weblinks For registered lecturers: - Adapt PowerPoint slides as a basis for lecture presentations, or use as handouts in class - Guide class debate with suggested solutions to the discussion questions from the book - Get the most from the book's case studies with end of chapter case study solutions

Table of Contents:
PART I: INTRODUCTION 1: Introduction to Global Strategic Management PART II: GLOBAL STRATEGIC ANALYSIS 2: Global Business Environment: The External Macro Environment 3: Global Business Environment: The Industry Environment 4: Global Business environment: analysis of the internal environment PART III: GLOBAL STRATEGIC DEVELOPMENT 5: Managing the Internationalization Process 6: International Strategic Alliances: Partnership and Co-Operation 7: The Subsidiary-Level Strategy 8: Headquarters-Level Strategy PART IV: GLOBAL STRATEGIC IMPLEMENTATION 9: Global Structures and Designs 10: Global Management of Change PART V: GLOBAL STRATEGIC INNOVATION 11: Global Management of Innovation and Knowledge 12: Corporate Social Responsibility and Innovation

About the Author :
Kamel Mellahi is Professor of Strategic Management at Warwick Business School, University of Warwick.

Review :
`This impressive book places strategic management into the global context where it belongs in today's world. It has the great merit of combining a thorough coverage with excellent case studies for illustration and discussion. It is up-to-date, very readable and can be highly recommended. ' John Child, Professor of Commerce, Birmingham Business School, University of Birmingham


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Product Details
  • ISBN-13: 9780198706595
  • Publisher: Oxford University Press
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 448
  • Spine Width: 21 mm
  • Width: 190 mm
  • ISBN-10: 0198706596
  • Publisher Date: 04 Dec 2014
  • Edition: Revised edition
  • Language: English
  • Returnable: Y
  • Weight: 865 gr


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