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Empire of Print: Evangelical Power in an Age of Mass Media

Empire of Print: Evangelical Power in an Age of Mass Media


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About the Book

Empire of Print offers a fresh account of evangelical power by uncovering how the American Tract Society (ATS) leveraged print media to spread its message across an expanding nation. One of the era's largest media corporations and a pillar of the benevolent empire, the ATS circulated some 5.6 billion printed pages between its founding in 1825 and the eve of the Civil War. It wasn't just the volume of materials that matteredDLit was the sophisticated media infrastructure that evangelicals developed for their message to reach readers, coast to coast. Media infrastructure refers to the material assemblages that work below the surface of media content, including the format of publications, the avenues of their movement, and the circumstances surrounding their reading. As a non-coercive yet effective form of power, infrastructure shaped how, when, and why readers engaged with evangelical texts. While showing how the ATS became a formidable force in American society during the nineteenth century, Empire of Print opens larger questions about the entanglements among people, things, texts, and institutions, the dynamics of power in a media-saturated world, and the salience of race, class, and region in the distribution and reception of media.

Table of Contents:
Part 1. Production Chapter 1: Tracts and the Powers of Media Format Chapter 2: Books and the Problem of Class Part 2. Distribution Chapter 3: Distance and Distribution's Exclusions in the West Chapter 4: The Racial Politics of Bookselling in the South Part 3. Reception Chapter 5: The Art of Colportage Chapter 6: Weak Infrastructure in the Marketplace of Books Epilogue

About the Author :
Sonia Hazard is an assistant professor in the Department of Religion at Florida State University.

Review :
With Empire of Print, Sonia Hazard has written an innovative and compelling treatment of the ATS. ... The book is exceptionally well-researched. There is an impressive degree of historical detail, particularly when Hazard relays minute information on the designs and material specifications of the ATS's products, encompassing everything from their dimensions to prices. This excellent book will be of interest to scholars of American religious and cultural history, in addition to those in a range of related fields. Empire of Print offers a persuasive argument and a new interpretive lens for understanding not only the spread of evangelical Christianity in the 19th century, but also the relationship between religion, media, and power more broadly. Hazard's method could be readily applied to other topics, and her focus on the nitty-gritty aspects of media infrastructure-from designers to production to the physical challenges of distribution and sales-is an important reminder that ideas and power do not just spread on their own: these networks of influence are carefully and laboriously constructed and maintained through strategy and intentional design.


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Product Details
  • ISBN-13: 9780197608104
  • Publisher: Oxford University Press Inc
  • Publisher Imprint: Oxford University Press Inc
  • Height: 257 mm
  • No of Pages: 336
  • Spine Width: 16 mm
  • Weight: 540 gr
  • ISBN-10: 0197608108
  • Publisher Date: 12 Mar 2026
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Sub Title: Evangelical Power in an Age of Mass Media
  • Width: 130 mm


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