Managing Retailing
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Managing Retailing: Text and Cases

Managing Retailing: Text and Cases


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About the Book

Managing Retailing - Text and Cases is all about running the business of retailing - as a retailer or as a marketing manager of a company. It brings out the conceptual, strategic and managerial frameworks that a retailer may use to further the business and achieve its desiered objectives Designed as a fundamental textbook on the subject, the book would also benefit professionals in managing day - to - day retail operations as well as build a long - term sustainable strategy for competitive advantage.

Table of Contents:
1. The Domain of Retailing ; 2. Indian Retail Industry ; 3. Retailing in Other Countries ; 4. Understanding Shoppers ; 5. Delivering Value through Retail Format ; 6. Deciding Store Location ; 7. Category Management ; 8. Supply Chain Management ; 9. Retail Buying ; 10. Store Layout and Design ; 11. Retail Communication Mix ; 12. Establishing a Pricing Strategy ; 13. Store Loyalty ; 14. Shop as a Social Construct ; 15. Technology in Retailing


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Product Details
  • ISBN-13: 9780195690705
  • Publisher: OUP India
  • Publisher Imprint: OUP India
  • Sub Title: Text and Cases
  • ISBN-10: 0195690702
  • Publisher Date: 16 Jul 2007
  • Binding: Paperback


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Managing Retailing: Text and Cases
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