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Consumer Behavior and Insights

Consumer Behavior and Insights


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About the Book

Consumer Behavior and Insights presents a new approach to teaching consumer behavior. Author Diane M. Phillips moves beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behavior, incorporating new areas of research including neuromarketing, sustainability, and artificial intelligence. This text includes the latest behavioral, psychological, and sociological approaches to elucidate important concepts and models of consumer decision-making. Importantly, the book draws on important executive, research, and consumer insights to bring these concepts and models to life. The book sets theory in context through extensive use of US and international examples and extended cases.

About the Author :
Diane M. Phillips is Professor in the Marketing Department at Saint Joseph's University.

Review :
"Consumer Behavior and Insights flows logically and progressively. The text is loaded with key subject terms, relevant examples, and supporting research insights. Most importantly, it clearly explains the underlying influences and motivations that drive consumer behavior."--Lee Boggs, West Virginia University "The research cited within each chapter is very current and high profile, and the examples are plentiful. There is no shortage of material on any topic discussed by the text. In fact, I myself learned a few things I wasn't aware of!"--Chrissy Martins, Iona College "Consumer Behavior and Insights is written in a way that will resonate with students; the writing is very understandable and engaging. It has good variety of such application-type features as 'consumer insights, ' references to articles, and 'practitioner insights.' Its balance of theory and application is one of the strengths of the book."--Elaine Notarantonio, Bryant University "Diane Phillips has written an excellent new consumer behavior textbook titled Consumer Behavior & Insights, which should be of substantial interest to instructors of undergraduate and graduate-level, consumer-focused marketing courses. One of the many strengths of the new book is the focus on theoretical and practical insights to be gained about the consumer, as alluded to in the title, with each chapter contributing insights from the field, insights from the boardroom, and insights from academia to bring to life the coverage of the conceptual material. The final part of the book also contains a timely discussion of ethics and social responsibility as well as recent consumer behavior trends." - Hans Baumgartner, Smeal Chair Professor of Marketing at Penn State University


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Product Details
  • ISBN-13: 9780190857134
  • Publisher: Oxford University Press
  • Publisher Imprint: Oxford University Press
  • Height: 251 mm
  • No of Pages: 576
  • Spine Width: 25 mm
  • Width: 201 mm
  • ISBN-10: 0190857137
  • Publisher Date: 23 Feb 2021
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Weight: 1092 gr


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