Consumers, Corporations, and Public Health
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Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business


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About the Book

The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare. Consumers, Corporations, and Public Health assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other. Through contemporary examples from a variety of industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and corporate outcomes.

Table of Contents:
Preface Introduction Contributors I. Corporate Strategy and Public Health 1. Johnson & Johnson: The Promotion of Wellness John A. Quelch and Carin-Isabel Knoop 2. Colgate-Palmolive Inc.: Superior Anti-Cavity Toothpaste John A. Quelch and Margaret L. Rodriguez 3. Royal Caribbean Cruises Ltd.: Safety, Environment and Health John A. Quelch and Margaret L. Rodriguez II. Consumer Analytics and Health Care Outcomes 4. Carolinas Healthcare System: Consumer Analytics John A. Quelch and Margaret L. Rodriguez 5. Philips Healthcare: Marketing the HealthSuite Digital Platform John A. Quelch and Margaret L. Rodriguez III. Prevention And Adherence 6. Cancer Screening in Japan: Market Research and Segmentation John A. Quelch and Margaret L. Rodriguez 7. Dumb Ways to Die: Advertising Train Safety (A), (B), and (C) John A. Quelch 8. CVS Health: Promoting Drug Adherence Leslie K. John, John A. Quelch, Robert Huckman IV. Consumer Access and Affordability 9. The Slingshot: Improving Water Access John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop 10. Vaxess Technologies, Inc. John A. Quelch, Margaret L. Rodriguez 11. AccessHealth CT: Marketing Affordable Healthcare John A. Quelch and Michael Norris V. Consumerism and Paternalism 12. 23andMe: Genetic Testing for Consumers (A) and (B) John A. Quelch and Margaret L. Rodriguez 13. Demarketing Soda in New York City John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop, Christine Snively VI. Emerging Markets, Consumer Behavior and Public Health 14. Fresno's Social Impact Bond for Asthma John A. Quelch and Margaret L. Rodriguez 15. E-Cigarettes: Marketing Versus Public Health John A. Quelch and Margaret L. Rodriguez VII. Consumer Power in Shaping Public Health 16. Rana Plaza: Workplace Safety in Bangladesh (A) and (B) John A. Quelch and Margaret L. Rodriguez 17. Note on Mobile Health Care John A. Quelch and Margaret L. Rodriguez

About the Author :
John A. Quelch is the Charles Edward Wilson Professor of Business Administration at Harvard Business School and Professor in Health Policy and Management at Harvard School of Public Health.

Review :
"This unique collection of case studies demonstrates how important it is for public health and business executives to work together. The health of the individual consumer is the common ground around which this essential dialogue can occur." --Julio Frenk, President, University of Miami; former Minister of Health, Mexico "This volume is brimming with lessons for leaders committed to effective health policy. Students will come away with renewed respect for the fascinating intersection between the private sector and public health." --Howard K. Koh, Professor of the Practice of Public Health Leadership, Harvard T.H. Chan School of Public Health; former Assistant Secretary, U.S. Department of Health and Human Services "Delivers the clear and important message that all companies in all industries are responsible for public health." --Richard D. Fain, Chairman and CEO, Royal Caribbean Cruises Ltd.


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Product Details
  • ISBN-13: 9780190235123
  • Publisher: Oxford University Press Inc
  • Publisher Imprint: Oxford University Press Inc
  • Height: 155 mm
  • No of Pages: 392
  • Spine Width: 23 mm
  • Weight: 652 gr
  • ISBN-10: 0190235128
  • Publisher Date: 18 Feb 2016
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: A Case-Based Approach to Sustainable Business
  • Width: 234 mm


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