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Principles of Microeconomics

Principles of Microeconomics


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About the Book

Principles of Microeconomics 8th edition focuses on the 10 core principles of economics to provide you with a clear understanding of the discipline. With an approachable, student-friendly writing style this resource will help you to quickly grasp economic concepts and build a strong understand of how economics applies to the real world.

Table of Contents:
Part 1 Introduction 1. Ten lessons from economics 2. Thinking like an economist 3. Interdependence and the gains from trade Part 2 Supply and demand I: How markets work 4. The market forces of supply and demand 5. Elasticity and its application 6. Supply, demand and government policies Part 3 Supply and demand II: Markets and welfare 7. Consumers, producers and the efficiency of markets 8. Application: The costs of taxation 9. Application: International trade Part 4 The economics of the public sector 10. Externalities 11. Public goods and common resources 12. The design of the tax system Part 5 Firm behaviour and the organisation of industry 13. The costs of production 14. Firms in competitive markets 15. Monopoly 16. Monopolistic competition 17. Oligopoly and business strategy Part 6 The economics of labour markets 18. The markets for the factors of production 19. Earnings, unions and discrimination 20. Income inequality and poverty Part 7 Topics for further study 21. The theory of consumer choice 22. Frontiers of microeconomics

About the Author :
Joshua Gans holds the Skoll Chair in Innovation and Entrepreneurship at the Rotman School of Management, University of Toronto; he was previously Professor of Management (information Economics) at the Melbourne Business School. He studied economics at the University of Queensland and Stanford University. He currently teaches network and digital marketing strategy, but prior to his relocation to Canada he taught introductory economics and incentive theory to MBA students. Dr Stephen P King joined the Productivity Commission as a Commissioner from 1 July 2016. He was recently a Professor of Economics at Monash University in Melbourne where he also held the position of Dean of the Faculty of Business and Economics from 2009-2011. N. Gregory Mankiw is Professor of Economics at Harvard University. As a student, he studied economics at Princeton University and MIT. As a teacher, he has taught macroeconomics, microeconomics, statistics and principles of economics. Professor Mankiw is a prolific writer and a regular participant in academic and policy debates. His research includes work on price adjustment, consumer behaviour, financial markets, monetary and fiscal policy, and economic growth. His published articles have appeared in academic journals, such as the American Economic Review, Journal of Political Economy, and Quarterly Journal of Economics, and in more widely accessible forums, such as The New York Times, The Washington Post, The Wall Street Journal, and Fortune. In addition to his teaching, research, and writing, Professor Mankiw has been a research associate of the National Bureau of Economic Research, an adviser to the Federal Reserve Bank of Boston and the Congressional Budget Office, and a member of the ETS test development committee for the advanced placement exam in economics. From 2003 to 2005 he served as Chairman of the President's Council of Economic Advisers. Martin Byford is Lecturer of Economics at RMIT University. Prior to joining RMIT he was Assistant professor of economics at the University of Colorado at Boulder. Martin discovered economics during the final year of a combined Arts and Civil Engineering degree. Realising that he had made a terrible error in his choice of vocation, Martin went back to university to study economics. He completed a PhD at the University of Melbourne in 2007. Martin’s introductory microeconomics course is currently taught on RMIT campuses in Australia, Singapore and Vietnam. Joshua Gans holds the Skoll Chair in Innovation and Entrepreneurship at the Rotman School of Management, University of Toronto; he was previously Professor of Management (information Economics) at the Melbourne Business School. He studied economics at the University of Queensland and Stanford University. He currently teaches network and digital marketing strategy, but prior to his relocation to Canada he taught introductory economics and incentive theory to MBA students.


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Product Details
  • ISBN-13: 9780170445672
  • Publisher: Cengage Learning EMEA
  • Publisher Imprint: Cengage Australia
  • Height: 275 mm
  • No of Pages: 592
  • Weight: 1035 gr
  • ISBN-10: 0170445674
  • Publisher Date: 13 Oct 2020
  • Binding: Paperback
  • Language: English
  • Spine Width: 18 mm
  • Width: 210 mm


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