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Home > Business and Economics > Business and Management > Business strategy > Evolve: 49 Counterintuitive Principles for Business
Evolve: 49 Counterintuitive Principles for Business

Evolve: 49 Counterintuitive Principles for Business


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About the Book

But could it also lead to blind spots? Is it possible that we might get stuck in ‘the way we've always done things’ and miss growth opportunities? Hence Evolve! This book is about counterintuitive thinking, about the art of questioning assumptions and embracing strategies that might seem strange at first. It is about looking beyond common sense. Counterintuitive thinking jolts us out of comfort-zone, igniting fresh ideas that unlock hidden opportunities. It equips us to see what others miss, giving us a competitive edge through innovation and sharper decision-making. Evolve: 49 Counterintuitive Principles for Business offers a practical toolkit for applying these principles in your own business. It explores research-backed and experience-tested ideas from psychology, economics, geopolitics, business, philosophy, technology and sociology, all presented in a clear and actionable way. Result-oriented and pragmatic, it is the secret sauce you need…

About the Author :
Debashis Sarkar, Managing Partner at Proliferator Advisory & Consulting, is a prominent organizational improvement expert from Asia. His work focuses on customer centricity, operational excellence, and organizational effectiveness, with a client footprint spanning Asia, Africa, and the Middle East. Notably, Sarkar pioneered the application of lean management in service companies across Asia in the early 2000s. He is a Fellow of the American Society for Quality (ASQ) and was recognized by the Journal of Engineering Research as one of the top 50 contributors to the field of quality management. An accomplished author, he has received numerous accolades, including the Phil Crosby Medal, the Simon Collier Award, and QCI’s Quality Champion Award.

Review :
"Evolve" is a thought provoking book that highlights many important issues that business leaders often overlook while running an organization. It challenges conventional thinking and encourages readers to appreciate ideas that may initially seem unusual or counterintuitive. As the book progresses, it becomes clear that these ideas have the potential to significantly transform the way businesses operate when they are thoughtfully applied. The author effectively demonstrates that meaningful change often begins with questioning familiar assumptions and being open to new ways of thinking.


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Product Details
  • ISBN-13: 9780143476849
  • Publisher: Penguin Random House India
  • Publisher Imprint: Penguin Business
  • Height: 200 mm
  • No of Pages: 256
  • Weight: 190 gr
  • ISBN-10: 014347684X
  • Publisher Date: 23 Feb 2026
  • Binding: Paperback
  • Language: English
  • Sub Title: 49 Counterintuitive Principles for Business
  • Width: 130 mm


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