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Home > Business and Economics > Business and Management > Ownership and organization of enterprises > Small businesses and self-employment > Start It Up: Why Running Your Own Business is Easier Than You Think
Start It Up: Why Running Your Own Business is Easier Than You Think

Start It Up: Why Running Your Own Business is Easier Than You Think


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About the Book

Luke Johnson is the man behind the growth of PizzaExpress and as a host of other leading brands; one of Britain's most successful entrepreneurs with an estimated personal fortune of £120 million. In Start It Up he compresses two decades of success to reveal the realities of running your own business and bust some key myths along the way. Learn how to find the right idea or buy someone else's; source capital from all sorts of places you never expected; get the best from everyone you meet on the way - chiefly yourself; and stay sane while you do it. Start It Up is that all-too-rare thing: a how-to book by someone who actually has.

About the Author :
Luke Johnson is one of Britain's most successful entrepreneurs with an estimated personal fortune of £120 million. He is Chairman of Risk Capital Partners and The Royal Society of Arts, and a former Chairman of Channel 4 Television. He writes columns for the Financial Times and Management Today. In the 1990s he was Chairman of PizzaExpress, which he grew from 12 restaurants to over 250; he also founded the Strada pizzeria chain and owns Giraffe and Patisserie Valerie. He lives in London and is married with three children.

Review :
Brilliant. It's all here: the triumphs and disasters, the iron law of the business cycle and the timeless wisdom of those who've gone before him Nine out of ten How-To books are a bore. This is the one out of ten. It's easy to read, with original ideas and useful advice for wannabe tycoons Independent, unorthodox, even bloody-minded - Johnson can be all of these and it's what makes him worth reading Luke Johnson knows a lot about an amazing range of business subjects and has thoughtful views about the controversial ones


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Product Details
  • ISBN-13: 9780141965413
  • Publisher: Penguin Books Ltd
  • Publisher Imprint: Penguin Books Ltd
  • Language: English
  • ISBN-10: 014196541X
  • Publisher Date: 01 Sep 2011
  • Binding: Digital (delivered electronically)
  • Sub Title: Why Running Your Own Business is Easier Than You Think


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