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Home > Society and Social Sciences > Society and culture: general > Cultural and media studies > Cultural studies > Microtrends: Surprising Tales of the way We Live Today
Microtrends: Surprising Tales of the way We Live Today

Microtrends: Surprising Tales of the way We Live Today


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About the Book

Welcome to the surprising world of microtrends, where Snowed-Under Slobs are increasing in number - but so are Extreme Commuters; where teenagers are becoming millionaire businessmen - even though their contemporaries are planning careers as snipers; and where older woman are bagging all the young men - whilst also bagging all the video games. Microtrends is the story of the small groups that are causing big changes in our lives today. It's about how different we are to each other, and how wrong our own expectations can be. And how the end of uniformity could actually be the answer to our problems...

About the Author :
Mark J. Penn has spent over thirty years as an adviser and polling analyst to major corporations and heads of state. He has advised companies from Microsoft to BP and heads of state from Bill Clinton to Tony Blair and others in Asia and Latin America. He started polling after graduating Harvard and attending Columbia Law School. Time Magazine has called Penn 'The Master of the Message' and The New York Times has called him 'The Guru of Small Things,' because of Penn's unique ability to find and motivate niche groups in society. Penn is currently CEO of Burson Marsteller and Penn, Schoen & Berland Associates.

Review :
Bursting with essential information ... produces a picture of the world that confounds preconceptions -- Tim Lott Sunday Telegraph Delivers jolt after jolt Sunday Telegraph Fascinating ... fun Independent An intriguing mix -- Telegraph Daily Unrelentingly fascinating The New York Times So original ... the range of examples is giddying Financial Times


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Product Details
  • ISBN-13: 9780141035383
  • Publisher: Penguin Books Ltd
  • Publisher Imprint: Penguin Books Ltd
  • Height: 198 mm
  • No of Pages: 448
  • Spine Width: 25 mm
  • Weight: 381 gr
  • ISBN-10: 0141035382
  • Publisher Date: 05 Jun 2008
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: Surprising Tales of the way We Live Today
  • Width: 129 mm


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