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A Quick and Not Dirty Guide to Business Writing Twenty-Five Business and Public Relations Documents That Every Business Writer Should Know

A Quick and Not Dirty Guide to Business Writing Twenty-Five Business and Public Relations Documents That Every Business Writer Should Know


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About the Book

A core or supplemental text for junior/graduate-level courses in Public Relations Writing or Business Communications/Writing. A concise, accurate, and reader-friendly guide for writing and formatting 25 of the most common business and public relations documents -- internal documents, external documents, and internal/external documents. Ideal as both a text and as a desktop reference for writing outside the classroom, it features clear format and content guidelines and real-world examples.

Table of Contents:
Introduction 1. Before You Write. 2. External Documents: The Business Letter, The News Release, The Media Kit, and Writing for Broadcast Media. 3. Internal Documents: The Memorandum, The Company Announcement, The Policy and Procedure Document, and The Business Report. 4. Internal/External Documents: The Newsletter/Magazine Story, The Proposal, The Brochure, The Speech, and The Annual Report. 5. Writing for the Information Highway. 6. Single-Organization Example Documents. Appendix A: The ACT Agenda: An Editing and Proofreading System. Appendix B: The Gunning Fog Index. Appendix C. Writing a Resume and Cover Letter. Appendix D: Recommended Resources. Index.


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Product Details
  • ISBN-13: 9780137774838
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Pearson
  • Language: English
  • ISBN-10: 0137774834
  • Publisher Date: 28 Nov 2005
  • Binding: Paperback
  • No of Pages: 170


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A Quick and Not Dirty Guide to Business Writing Twenty-Five Business and Public Relations Documents That Every Business Writer Should Know
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A Quick and Not Dirty Guide to Business Writing Twenty-Five Business and Public Relations Documents That Every Business Writer Should Know
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