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Pearson eText for Understanding Research -- Instant Access

Pearson eText for Understanding Research -- Instant Access


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About the Book

Understanding Research gives you a practical and visually appealing introduction to research. The text presents core principles, processes, and procedures you should know along with real-world examples and the latest academic studies -- preparing you to do high-quality research.

Table of Contents:
1. Why Do Research? 2. Planning a Study 3. Becoming an Ethical Researcher 4. Sampling 5. Measuring Social Life 6. The Survey: Asking Questions 7. The Experiment 8. Research with Nonreactive Measures 9. Making Sense of the Numbers 10. Observing People in Natural Settings 11. Looking at the Past and Across Cultures 12. Writing a Research Report

About the Author :
W. Lawrence Neuman is professor of sociology and Asian Studies coordinator at University of Wisconsin-Whitewater. His MA and PhD were earned at the University of Wisconsin-Madison. He has authored seven books and published 35 articles and book chapters, which have appeared in Social Problems, Sociological Inquiry, Social Science Quarterly, American Sociological Review, Critical Asian Studies, Teaching Sociology, The Journal of Contemporary Asia, Sociological Quarterly, and other journals. He is a former president of the Wisconsin Sociological Association. Neuman has received his university's highest award for research, the Chancellor's Award for service to students with disabilities, as well as the Wisconsin Sociological Association's Outstanding Service Award, and the College of Letters and Sciences awards for outstanding teaching, excellence in research, and outstanding service.


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Product Details
  • ISBN-13: 9780137540778
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Pearson Education (US)
  • Language: English
  • ISBN-10: 0137540779
  • Publisher Date: 11 Jun 2021
  • Binding: Digital (delivered electronically)


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