Buy Basic Marketing Research & Qualtrics Pkg by Naresh K. Malhotra
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Business and Economics > Business and Management > Sales and marketing > Market research > Basic Marketing Research & Qualtrics Pkg
Basic Marketing Research & Qualtrics Pkg

Basic Marketing Research & Qualtrics Pkg


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Table of Contents:
Part 1 Introduction and Early Phases of Marketing Research Chapter 1    Introduction to Marketing Research Chapter 2    Defining the Marketing Research Problem and Developing an Approach Part 2 Research Design Formulation Chapter 3    Research Design Chapter 4    Exploratory Research Design: Secondary Data Chapter 5    Exploratory Research Design: Syndicated Sources of Secondary Data Chapter 6    Exploratory Research Design: Qualitative Research Chapter 7    Descriptive Research Design: Survey and Observation Chapter 8    Causal Research Design: Experimentation Chapter 9    Measurement and Scaling: Fundamentals and Comparative Scaling Chapter 10    Measurement and Scaling: Noncomparative Scaling Techniques Chapter 11    Questionnaire and Form Design Chapter 12    Sampling: Design and Procedures Chapter 13    Sampling: Final and Initial Sample Size Determination Part 3 Data Collection, Analysis, and Reporting Chapter 14    Field Work: Data Collection Chapter 15    Data Preparation and Analysis Strategy Chapter 16    Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation Chapter 17    Data Analysis: Hypothesis Testing Related to Differences Chapter 18    Data Analysis: Correlation and Regression Chapter 19    Report Preparation and Presentation RUNNING CASE Case 1.1 Hewlett Packard (HP): Using Marketing Research to Gain a Competitive Edge COMPREHENSIVE CRITICAL THINKING CASES Case 2.1  American Idol: A Big Hit for Marketing Research? Case 2.2  Baskin-Robbins: Can it Bask in the Good `Ole Days? Case 2.3  Kid stuff?: Determining the Best Positioning Strategy for Akron Children’s Hospital COMPREHENSIVE CASES WITH QUESTIONNAIRES AND REAL DATA Case 3.1 Bank of America: Leading the American Way Case 3.2  McDonald’s: The World’s Number One Fast Food Company! Case 3.3  Boeing: Taking Flight


Best Sellers


Product Details
  • ISBN-13: 9780137155934
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Prentice Hall
  • Height: 282 mm
  • No of Pages: 672
  • ISBN-10: 013715593X
  • Publisher Date: 28 Nov 2009
  • Binding: SA
  • Language: English


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Basic Marketing Research & Qualtrics Pkg
Pearson Education (US) -
Basic Marketing Research & Qualtrics Pkg
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Basic Marketing Research & Qualtrics Pkg

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!