Business Essentials Plus MyLab Intro to Business
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Business Essentials Plus MyLab Intro to Business: Global Edition

Business Essentials Plus MyLab Intro to Business: Global Edition


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About the Book

For Introduction to Business courses This #1 brief Introduction to Business text continues to provide a solid foundation of the essential topics a beginning business student needs to understand. The 7th edition was revised with updated content, a modern design, and engaging media for today’s students.  Media can be found in myBIZlab, an online system which provides students with extensive online resources, assessment, and actual interaction with business topics.

Table of Contents:
Part I: The Contemporary Business World     Chapter 1: The U.S. Business Environment     Chapter 2: Business Ethics and Social Responsibility     Chapter 3: Entrepreneurship, New Ventures, and Business Ownership     Chapter 4: The Global Context of Business      Part II: The Business of Managing     Chapter 5: Business Management     Chapter 6: Organizing the Business     Chapter 7: Operations Management and Quality     Part III: People in Organizations     Chapter 8: Employee Behavior and Motivation     Chapter 9: Leadership and Decision Making     Chapter 10: Human Resource Management and Labor Relations Part IV: Principles of Marketing     Chapter 11: Marketing Processes and Consumer Behavior     Chapter 12: Pricing, Distributing, and Promoting Products     Part V: Managing Information     Chapter 13: Information Technology for Business     Chapter 14: The Role of Accountants and Accounting Information Part VI: Financial Issues     Chapter 15: Money and Banking     Chapter 16: Managing Finances Appendices     Appendix I: Risk Management     Appendix II: The Legal Context of Business     Appendix III: Managing Your Personal Finances Notes, Sources, and Credits Glindex

About the Author :
Ronald J. Ebert is Emeritus Professor at the University of Missouri-Columbia where he lectures in the Management Department and serves as advisor to students and student organizations. Dr. Ebert draws upon more than 30 years of teaching experience at such schools as Sinclair College, University of Washington, University of Missouri, Lucian Blaga University of Sibiu (Romania), and Consortium International University (Italy). His consulting alliances include such firms as Mobay Corporation, j Kraft Foods, Oscar Mayer, Atlas Powder, and John Deere. He has designed and conducted management development programs for such diverse clients as the American Public Power Association, the United States Savings and Loan League, and the Central Missouri Manufacturing Training Consortium. His experience as a practitioner has fostered an advocacy for integrating concepts f with best business practices in business education. The five business books he has written include translations in Spanish, Chinese, Malaysian, and Romanian languages. Dr. Ebert has served as the editor of the Journal of Operations Management. He is a past-president and fellow of the Decision Sciences Institute. He has served as consultant and external evaluator for Quantitative Reasoning for Business Studies an introduction-to-business project sponsored by the National Science Foundation.   Ricky W. Griffin is Distinguished Professor of Management and holds the Blocker Chair in Business in the Mays School of Business at Texas A&M University. He also currently serves as executive associate dean. He previously served as Head of the Department of Management and as director of the Center for Human Resource Management at Texas A&M. His research interests include workplace aggression and violence, executive skills and decision making, and workplace culture. Dr. Griffin's research has been published in such journals as Academy of Management Review, Academy of Management Journal, Administrative Science Quarterly, and Journal of Management. He has also served as editor of Journal of Management. Dr. Griffin has consulted with such organizations as Texas Instruments, Tenneco, Amoco, Compaq Computer, and Continental Airlines. Dr. Griffin has served the Academy of Management as chair of the organizational behavior division. He has also served as president of the southwest division of the Academy of Management and on the Board of Directors of the Southern Management Association. He is a fellow of both the Academy of Management and the Southern Management Association. He is also the author of several successful textbooks, each of which is a market leader. In addition, they are widely used in dozens of countries and have been translated into numerous foreign languages, including Spanish, Polish, Malaysian, and Russian.


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Product Details
  • ISBN-13: 9780136099420
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Pearson Education (US)
  • Height: 211 mm
  • Spine Width: 11 mm
  • Weight: 692 gr
  • ISBN-10: 0136099424
  • Publisher Date: 19 Feb 2009
  • Binding: SA
  • Language: English
  • Sub Title: Global Edition
  • Width: 274 mm


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